Fitness

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Your Reformer Partners With Global Gym Chains To Power Growth & Premium Experiences

Reformer Pilates is quickly becoming one of the most in-demand modalities in fitness, and global gym and studio operators are […]

Life Time Prudential Center in Boston

Life Time Opens First Downtown Boston Club in Latest Expansion

The 60,000-square-foot club, located in Boston's iconic Prudential Center, is Life Time's seventh in Massachusetts.

REP Fitness

Strength for Life: How REP Fitness Is Powering the Longevity Movement in Gyms

Strength training is more than a fitness trend—it’s the foundation for maintaining muscle, bone density and independence for life. REP […]

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Rumble, CycleBar Parent Enters Exclusive Real Estate Deal

Extraordinary Brands has established an exclusive partnership with real estate firm Morrow Hill to drive franchise expansion.

People Are Joining Gyms for Social Connection, New Data Shows

According to ABC Fitness, social interaction and connection are driving consumers to join gyms, studios and other fitness communities.

Lumin Fitness activation at Fitness Connection

Lumin Fitness Rolls Out AI Personal Training Tech, Adds Gym Partner

For the first time, other gyms will now have access to Lumin Fitness AI-powered personal training tech, starting with Fitness Connection.

Women working out on reformers at Studio Pilates.

Pilates & Yoga Studios Are Poised for Massive Global Growth in Next Decade

The global Pilates and yoga studio market is projected to reach $521 billion by 2035, a new market research report finds.

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ClassPass Checks Into Hospitality With First Hotel Partnership

ClassPass enters hospitality with The Manner SoHo, giving hotel guests credits to book New York’s top fitness, spa and wellness experiences.

a group of GymGuyz personal trainers in front of their signature van

GymGuyz Signs Deal To Expand Into Saudi Arabia, UAE

GymGuyz has partnered with Bait Al Batterjee Group to launch 80 new territories in Saudi Arabia and the UAE, with plans for Egpyt and Morocco as well.

P90X Creator Tony Horton Debuts Longevity-Driven Program on BODi

P90X creator Tony Horton has teamed with BODi, formerly Beachbody, to launch "The Power of 4," a program built for longevity and healthspan.