Fitness
Universal Pictures Taps Sudor To Power Creator-Led Fitness & Wellness Apps
Universal has partnered with Sudor to power creator-led fitness apps, starting with Own Your Goals by Davina McCall.
SoulCycle, The Zero Proof Partner as Sober-Curious Trend Rises
The Zero Proof has partnered with SoulCycle for a Hamptons activation offering non-alcoholic drinks to riders ahead of a national rollout.
Gold’s Gym Signs Deal for 60 Locations in Brazil
Gold’s Gym has signed a master franchise deal to open 60 locations in Brazil over the next decade, with the first opening in 2026.
Virtuagym Launches AI Fitness Coaching Tool for Gyms, Trainers
Virtuagym launches MAX AI Coach, helping gyms and trainers create personalized workouts in seconds as part of its expanding AI strategy.
Runna Launches Race Discovery App Amid Race Sign-Up Surge
Runna has launched Races by Runna, a global platform that helps runners find events and sync them to personalized training plans.
Does Pickleball’s Next Chapter Serve More Than Courts? All Signs Point to Yes
Pickleball brands like The Pickle Pad and Chicken N Pickle are expanding beyond courts into eatertainment hubs with dining, games and more.
Cody Rigsby’s Biggest Tips for Fueling Fitness Routines
Peloton star, Cody Rigsby, on his approach to nutrition, wellness and staying connected with millions of fans.
Vasa Fitness Brings Strength Program to More Clubs, National Expansion Set for 2026
Vasa Fitness is expanding studio lft to more clubs, with a national rollout in 2026, as demand grows for coach-led strength training.
Life Time To Roll Out Nearly 100 In-Club Coworking Lounges
Life Time expands with 55 Work Lounges and 30 more planned, aiming to be more than a health destination or third space.
Crunch Fitness Franchisee Offering 1.6M Free Personal Training Sessions
CR Fitness Holdings will host “Training Day” on Aug. 30, offering 1.6M free personal training sessions across 86 Crunch Fitness gyms.
