Fitness

Fashion Brand Flannels Opens In-Store Fitness Studio From HiiClub

HiiClub has landed inside Flannels’ Leeds flagship with a training, Pilates and recovery studio as the retailer pushes into wellness.

Kendal Toole riding a an indoor cycling bike

Ex-Peloton Star Kendall Toole Launches Wellness App, Eyes In-Person Events

Kendall Toole’s "Never Knocked Out" (NKO) app integrates instructor-led workouts, recipes and mindfulness tools into one platform.

UK Club Combines Padel & Pilates Under One Roof

U.K.-based Padel Studios Coventry is combining the growing sport of padel with another red-hot fitness modality: Pilates.

Technogym machines

Technogym Continues to Prioritize Precision Training in Modern Fitness Era

The fitness industry is moving smarter, faster and in a more precise manner — and Technogym is fueling its engines. 

Tower 57 in New York City

Chelsea Piers Fitness Signs Lease for New Location in NYC’s Midtown East

Chelsea Piers Fitness is adding a new 47,000-square-foot club in Manhattan's Midtown East, expanding its luxury fitness footprint.

man on a rower inside an Orangetheory studio

Orangetheory Adding Hyrox Training to Select Studios

Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.

24 Hour Fitness Rolls Out Budget-Friendly Pilates Format, Citing High Demand

24 Hour Fitness is introducing a new reformer pilates format, positioning it as a pilot program for a more affordable version of the popular modality.

woman runs on a treadmill at an Orangetheory location

Orangetheory’s New Campaign Spotlights Real People, Not an ‘Airbrushed Version of Fitness’

A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.

STRV screen

STRV Is a Key Ally for Fitness Brands Today & Tomorrow

From powering Barry’s to sculpting Arnold’s The Pump, STRV is shaping the exciting future of the fitness industry

New Report Shows Gen Z & Millennials Love Strength Training, Wearables

A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.