Fitness
Life Fitness / Hammer Strength Launches Cable System That’s Wheelchair Accessible
Life Fitness / Hammer Strength says its Universal Cable machine is the only dual-action pulley (DAP) certified to meet ASTM F3021-17 standards
TRX Makes a Pickleball Push With The Picklr
TRX joins forces with The Picklr to launch mobility zones, marking the functional training brand’s move into the booming pickleball space.
ACE Launches Alzheimer’s Fitness Specialization as Disease Cases Rise
The American Council on Exercise (ACE) and Jonathan Ross of Funtensity have partnered to launch the Alzheimer’s Fitness Specialist Program.
BODi Relaunches P90X With New Instructor, Big-Name Partners
BODi is reviving P90X with “Generation Next,” debuting in February, and featuring Waz Ashayer as instructor and a slew of brand partnerships.
Beyond Raceday: How Concept2 Powers the HYROX Athlete Year-Round
Through its inclusive equipment design, digital platforms, and virtual events, Concept2 keeps HYROX athletes connected and motivated.
Can Cardio Make a Comeback Inside Gyms & Clubs?
As fitness facilities turn away from cardio machines in favor of strength and open floor plans, what does the future hold for treadmills, ellipticals and more?
Vasa Fitness Investing $30M in Club Upgrades, Boutique Classes
Vasa Fitness is investing $30 million to expand boutique-style classes and upgrade equipment across its 64 clubs.
Bay Club Acquires Seattle’s Arena Sports, Adding Family-Centric Facilities
Bay Club expands its Greater Seattle Campus with the acquisition of Arena Sports, adding five family-focused facilities.
Club Pilates Promotes Inclusivity in First National Ad Campaign
Club Pilates is sounding a loud message with its first national campaign: Pilates is for everyone, of every body type, age and ability.
Fitness Studio Formula X Meredith Signs Lease at NYC Luxury Condo
Hamptons boutique fitness brand The Formula X Meredith is opening its first NYC studio inside The Harper on the Upper East Side.
