Fitness
New Burn Boot Camp Campaign Brings Older Demo Into Boutique Fitness
Burn Boot Camp’s new Proud campaign celebrates strength, resilience and confidence at every age and features real members.
Your Reformer, Johnson Health Tech Strike Global Distribution Deal
Your Reformer has partnered with Johnson Health Tech to expand Pilates access with a global distribution deal.
Hydrow Launches Arc Rower To Push Into Strength Training
Hydrow has launched a $2,295 Arc Rower, its most advanced machine yet, introducing HydroMetrics for precision, power and endurance scoring.
Solidcore Taps Ex-‘SNL’ Star Ego Nwodim for First Celebrity Campaign
Comedian Ego Nwodim stars in and co-creates Solidcore’s first celebrity campaign, “Get Obsessed,” as the boutique fitness brand expands.
US States All Miss 7K Step Target — and Gen Z Is Hurting, Not Helping
The United States trails global peers in daily steps, with no state hitting the newly recommended 7,000-step mark, a new study finds.
Planet Fitness Sets Gen Z Record With Nearly 4M Teens in Summer Program
Over 3.7 million teens joined Planet Fitness’ free High School Summer Pass program, logging 19 million workouts and fueling Gen Z growth.
Glory Kickboxing Eyes US Expansion With Fitness-First Approach
Glory Kickboxing looks to US growth after Glory 100, blending streaming, fitness, and fighter storytelling.
Centr, Red Bull Launch Hyrox Training Program To Conquer 100 Wall Balls
Centr and Red Bull launch a 12-week Hyrox training program to help athletes go unbroken through the 100 wall ball challenge.
Technogym Brings Corporate Wellness Solutions to Formula 1’s UK Tech Center
Technogym has installed state-of-the-art fitness equipment at Formula 1's UK Media & Technology Center for F1 employees.
Women’s Fitness Gets Its First Hormonal Health Studio
BAB NYC opens Brooklyn's first fitness studio designed around women's hormonal health, offering phase-based workouts and specialized classes.
