Fitness
Why Being Too Attractive Can Hurt Fitness Influencers
New research uncovers the “beauty backfire effect,” where extreme attractiveness hurts engagement for fitness influencers.
Studio Pilates Enters Texas, Plans More US Expansion
Australia-founded Studio Pilates International has five additional locations planned in Texas, and is eyeing expansion in other U.S. markets.
The Alpha Games are Where Competition Meets Community
Alpha Fit Club’s high-energy competition series channels the same grit and positivity members experience in class
Anytime Fitness Signs Deal To Open Gyms in Saudi Arabia
Anytime Fitness will open its first Saudi Arabia location in spring 2026, the latest move in an aggressive Middle East growth push.
Life Time Scaling CTR Pilates Class Nationwide
Life Time is growing its CTR reformer program to 60 locations by 2026, building on Pilates demand and booming small-group training trends.
Planet Fitness Plans Black Card Price Hike, Tests Premium Wellness Amenities
Planet Fitness raised its 2025 outlook after a strong third quarter and revealed plans to increase its Black Card membership price in 2026.
Peloton Recalls More Bikes in US & Canada as Shares Slide
Peloton is recalling its Original Series Bike+ units in the U.S. and Canada after reports that seat posts can break during use.
PureGym Pledges To Help UK Government Keep Workers Healthy
PureGym joins 60 employers in the UK Government’s Keep Britain Working Review to combat workplace ill-health and boost productivity.
Crunch Fitness Opens First Gym in India, With More Planned
Crunch Fitness debuts in India with a club in Nodia ahead of broader expansion plans for the Southeast Asian market.
Life Fitness / Hammer Strength Launches Cable System That’s Wheelchair Accessible
Life Fitness / Hammer Strength says its Universal Cable machine is the only dual-action pulley (DAP) certified to meet ASTM F3021-17 standards
