Fitness
Hyrox Signs Fitness First as Official Training Club Partner in Germany
As part of the partnership, Fitness First will also serve as naming partner at the Fitness First Hyrox Frankfurt race later this year.
Celeb-Loved Third Space Lands £75M for London Growth
OakNorth has extended a £75 million ($101 million) loan to gym operator Third Space to fund expansion across London.
Johnson Fitness & Wellness, Peloton Ink Retail Partnership
Peloton has partnered with Johnson Fitness & Wellness to bring its new Cross Training Series machines to 100-plus retail stores nationwide.
Ergatta Strikes Gaming, Content Deal With Int’l Rowing Federation
The agreement makes connected fitness company Ergatta World Rowing’s preferred partner for gaming and Esports initiatives.
Pilates Addiction Hits 100 Territories Sold Amid Fast Growth
Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands.
The Anti-Burnout Formula: Why MADabolic Members Stay Longer
By focusing on consistency, MADabolic has built a formula for loyalty in an increasingly churn-heavy industry
Personal Trainers Say Their Jobs Are Changing Due to the Rise of GLP-1s
NASM's new survey of 500 fitness pros shows GLP-1 drugs like Ozempic are reshaping the industry and the role of personal trainers.
Barry’s, Celsius Partner for In-Studio Protein Shake
Iconic HIIT brand Barry's and energy drink giant Celsius have created a new post-workout drink, available at select Barry's studios.
Activewear Brand Ten Thousand To Host 10K Race in NYC—With a Grueling Twist
The Ten Thousand 10K, an unsanctioned race, requires athletes to complete 250 burpees during a 6.2-mile race in Manhattan.
Peloton Targets Hotels, Residential & Corporate Wellness With New Equipment
Peloton has launched its Pro Series for hotels, residential buildings and more to expand its footprint beyond at-home fitness.
