Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
24 Hour Fitness is introducing a new reformer pilates format, positioning it as a pilot program for a more affordable version of the popular modality.
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
From powering Barry’s to sculpting Arnold’s The Pump, STRV is shaping the exciting future of the fitness industry
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
EGYM knows it’s a pivotal time right now in the fitness industry — and the right steps to take as we all move forward
Peloton is activating at the F1 Las Vegas Grand Prix with IRL classes, scenic content and equipment marketing across the Strip.
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
iFIT has launched the NordicTrack Ultra Reformer Series, a connected Pilates reformer that blends thoughtful design with digital capability.
CrossFit believes health doesn’t happen in quick appointments but in shared struggles, daily efforts and earned resilience
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