Fitness
EoS Fitness To Launch EGYM’s AI Tech Across Its Clubs
EoS Fitness becomes the first major U.S. gym chain to launch EGYM Genius AI, a system that creates personalized workout routines for users.
Nofar Method, a Popular Studio Chain, Launches Pilates Education Academy
Founded by Nofar Hagag, the Nofar Method Academy is a new educational hub offering comprehensive Pilates certification programs.
The Athletic Clubs Sees Success With Outdoor Fitness Competition in NYC
The Athletic Clubs drew more than 500 competitors and spectators to its annual AC Games, showcasing NYC’s growing social fitness movement.
Actor Berto Colón on How Fitness Fuels His On-Screen Roles
Actor Berto Colon spoke to ATN about his approach to fitness, including his commitment to CrossFit and recent dabbling in Hyrox.
Why Strategy, Not Just Content, Will Define Future Operator Success
Fitness success isn’t about more content, but smarter activation. Fitness On Demand helps operators plan, test and optimize for growth.
Tonal Adds Celebrity Trainer Kristin McGee in Pilates Push
Kristin McGee joins Tonal as guest coach, expanding into strength training following the Tonal 2 launch and AI-powered Daily Lift workout.
Dua Lipa Joins Pilates Brand Frame Fitness as Co-Founder, Chief Creative Officer
Frame Fitness has named Dua Lipa co-founder and chief creative officer as the Pilates brand eyes standalone studios and hotel partnerships.
Echelon Revives Faith-Based Fitness Classes, Citing ‘Meaningful Moment’ in US
Echelon has relaunched its Sunday Soul faith-based cycling series, linking fitness with spiritual grounding after the death of Charlie Kirk.
CrossFit, Air National Guard Partner on Fitness Events, Education
CrossFit has named the Air National Guard presenting sponsor of the 2026 CrossFit Open, among other military-driven events and activations.
Anatomy To Open Its Largest Club Yet in South Florida
Anatomy is expanding to Aventura with a two-story club opening soon, blending fitness, recovery and social wellness.
