The Yoga Industry Struggles to Pivot, Teachers and Studios Seek Shelter Online as Covid-19 Pulverizes Studios
On the last Friday in August, Dave Long, the CEO of Orangetheory Fitness (OTF), emailed a “pep talk” to members of the fitness studio. In a 500-word screed, Long announced that more OTF studios would be reopening as an increasing number of states begin to lift restrictions on public gatherings and return to a semblance...
Peloton announced a slew of new equipment launches on Tuesday, including a lower-priced, high-tech treadmill and a more expensive bike option with a rotating screen.
From posh sweat studios to gritty boxing gyms, the boutique fitness industry in New York City is feeling the financial crunch with orders to remain closed while regular gyms are allowed to reopen today.
Gyms in New York City are allowed to reopen Wednesday, with restrictions in place.
The fitness professionals demanding change.
As Covid-19 began its rapid spread across the United States in early March, fitness destinations were forced to close their doors, and as Americans were directed to stay at home, a new demand for at-home workouts was born. To adjust to this new reality, many studios started exploring virtual iterations of their classes by way...
Gyms shut down quickly when the U.S. coronavirus outbreak began. The rationale was clear. People exercising indoors and breathing heavily could easily spread the virus. But as NPR's Will Stone reports, gyms are now pushing back... READ MORE @ NPR
The California Fitness Alliance (CFA) issued the following statement today in response to Governor Newsom’s most recent reopening plan.
New York gyms are reopening, but with restrictions. Equinox plans to open its doors in New York on September 2nd with new protocols in place such as enhanced disinfection procedures and medical grade air purifiers to keep its members safe. Equinox's Harvey Spevak joins 'Closing Bell' to discuss. Watch the Full Interview Here @ MSN/CNBC
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