As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.
Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.
Recovery has moved from a tucked-away amenity to a core component of the modern club experience. Members expect it, they seek it out and increasingly, they’re willing to pay for it. That conversation is settled.
Lululemon has opened Studio Yet., a three-week LA pop-up studio with elite trainers and $40 classes. All proceeds benefit BlacklistLA.
Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.
EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.
The ISSA Global Summit will feature live educational sessions, expert-led pre-conference workshops, and a hiring and career event.
Sound-conscious SoulCycle riders can now purchase reusable earplugs from Belgian brand Loop , which offer 17 decibels of protection.
In today’s crowded fitness market, experience has become the most important deliverable. Members aren’t just choosing facilities based on equipment or class schedules, they’re choosing how a space makes them feel.
Equinox members can use tax-free healthcare funds on select memberships, personal training, recovery services and women’s health programs.
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