Fitness
STRV Is a Key Ally for Fitness Brands Today & Tomorrow
From powering Barry’s to sculpting Arnold’s The Pump, STRV is shaping the exciting future of the fitness industry
New Report Shows Gen Z & Millennials Love Strength Training, Wearables
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
EGYM Sees AI, Industry-Wide Collaboration as Drivers for the Future
EGYM knows it’s a pivotal time right now in the fitness industry — and the right steps to take as we all move forward
Peloton Bringing Fitness Classes to F1 Las Vegas Grand Prix
Peloton is activating at the F1 Las Vegas Grand Prix with IRL classes, scenic content and equipment marketing across the Strip.
Strava, GoFundMe Launch Fitness Fundraising
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
iFIT’s NordicTrack Enters Pilates With Ultra Reformer Series
iFIT has launched the NordicTrack Ultra Reformer Series, a connected Pilates reformer that blends thoughtful design with digital capability.
Why CrossFit Is More Than a Community — It’s a Culture of Change
CrossFit believes health doesn’t happen in quick appointments but in shared struggles, daily efforts and earned resilience
Fitness Brands Target Luxury Real Estate as Key Growth Lever
JetSet Pilates and other boutique brands are merging fitness with luxury real estate, opening studios inside mixed-use developments.
Planet Fitness Opens 100th Gym in Los Angeles
Low-price gym giant Planet Fitness has opened 79 clubs in LA alone in the past 15 years, fueled by franchise groups like So Cal Gyms LLC.
GoodLife Fitness Taps CoverMe To Streamline Instructor Operations
Canada’s GoodLife Fitness has enlisted CoverMe's tech to manage 1,750 group fitness instructors across nearly 200 locations.
