Fitness

MADabolic Is Growing Fast Amid Fresh Approach to Fitness & Franchising

MADabolic’s industry-disrupting approach to strength training and franchising was on full display at its recent owner's conference.

ISSA Adds 1st Phorm as Official Supplement Partner

ISSA members will enjoy exclusive access to discounts and special offers on 1st Phorm products, among other benefits.

UBX Is Latest Boutique Fitness Brand To Offer 24-Hour Access

UBX, a fast-growing Australian boxing franchise, has adopted a 24/7 model where members are self-directed using screens.

Fulcrum Fitness Brings the Boutique Studio Experience to Big Box Gyms

Fulcrum helps big box gyms solve three common problems: dwindling membership numbers, lost revenue and unused gym space.

The Gym of the Future Must Be ‘Immersive,’ Fitness Execs Say

The gym of the future will feature open floor plans, recovery services and digital content, all in the spirit of member engagement.

GymGuyz Adds Online Studio for Virtual Personal & Group Training

GymGuyz, a New York-based in-home personal training franchise, is introducing online training to meet the demand for virtual fitness.

Pvolve Inks Franchise Deal in Austin, Expands in NYC

The functional fitness brand continues to grow across the U.S. and beyond as it plots the opening of 250 studios by 2025.

CEO Corner: Bill McMenamy on Rebuilding New York Sports Club

Under McMenamy's watch, New York Sports Club has embarked on a full-scale rebrand, which includes changing the name of many of its locations.

ACE Tackles Fitness Industry Skills Gap With Career Starter Course 

The ACE Career Starter Course empowers aspiring fitness professionals with essential and practical knowledge.

Fitness Founders Say Virtual, In-Person Training Can Coexist

The founders of Wrkout, FlexIt and Future believe the rise of virtual personal training isn’t a threat to in-person coaching but a boon to the industry.