Fitness

How Freemotion & iFIT Are Transforming the Cardio Experience for Gyms

The 22 SERIES leverages Freemotion’s equipment expertise with iFIT’s vast content library, creating a more engaging cardio experience.

Maximize Your Program Design Productivity as a Fitness Coach

To increase program design efficiency, you must take a 360-degree approach to assess efficiency blockers in your daily life.

Candy After Class: The Rise of the Feel-Good Fitness Studio

While some boutique fitness studios are leaning into intensity, others are finding success with a “come as you are” attitude.

EoS Fitness Tops 1 Million Members, Carves Aggressive Expansion Plan

EoS Fitness, a high-value, low-price gym that launched in 2014, now has over one million members and is eyeing 250 locations by 2030.

A personal trainer in a red mobile van from GymGuyz

GymGuyz Latest To Capitalize on Assisted Stretching Boom

GymGuyz, a fast-growing N.Y.-based personal training franchise, has added assisted stretching to its range of offerings.

Chris Hemsworth’s Centr Unveils Comprehensive Wellness Strategy

From app content to fitness kits and equipment, Centr is building a health and wellness ecosystem that blends physical and digital.

Burn Boot Camp Eyes More Growth Amid National Expansion

Boutique fitness franchise Burn Boot Camp has secured over 545 territories and just launched its first national brand campaign.

Eleiko Inks Distribution Deal With Marathon Fitness, Eyes US Expansion

Eleiko, a strength and conditioning equipment manufacturer, has added Marathon Fitness to its network of authorized distributors. 

Life Time Adds Dynamic Stretching to Personal Training Services

The luxury club operator is invested in expanding and improving its wellness programming – a strategy Life Time's CEO says is working.

F45 Launches Contest To Find Social Media Talent

F45 Training is holding an open casting call for members and trainers to become part of its elite F45 Athlete Squad.