Fitness
Tonal Re-Signs Tony Horton, Expands Coaching Roster & Programming
At-home strength training brand Tonal is bringing back P90X creator Tony Horton, alongside three new coaches and new progressive programs.
Crunch Fitness Clubs Can Add Freemotion Equipment in New Deal
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
Kommunity Fitness Eyes US Market, Hiring Former Club Pilates President Mike Gray
Canada-based Kommunity Fitness is breaking into the U.S. market, bolstered by the appointment of former Club Pilates president Mike Gray.
Xpriential Adds a Mental Challenge to Typical Cardio Workouts
Xpriential's gamified interface layers in cognitive benefits while transporting users to the moon and back
Quiet the Noise: Inside MADabolic’s Focus-First Philosophy
Programming, environment and culture intentionally designed to quiet distraction – rather than create it. In an era defined by constant […]
World Gym Makes Pilates Play in Taiwan With Your Reformer
A "My Pilates @ World Gym" offering will bring reformer Pilates classes to World Gym's locations across Taiwan, along with digital content.
24 Hour Fitness Touts $100M in Club Upgrades, More To Come
With founder Mark Mastrov back in charge, 24 Hour Fitness rolling out updates including Pilates classes, more recovery offerings and new strength equipment.
Nike Brings Back After Dark Tour Amid Women’s Running Boom
Nike is bringing its After Dark Tour back for the second year in a row, staging women’s-only races in seven key cities across the globe.
Fitnessmith Lands East Coast Deal for Centr x Hyrox Training Centers
Fitnessmith has been named the exclusive U.S. East Coast commercial partner for Centr x Hyrox official product lines.
Equipment, Fit Tech Brands Unveil HFA Show 2026 Plans
These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego