Fitness
Barry’s Opens 100th Studio With Wall Street Debut, Marking Major Milestone
Barry's now has 100 locations across 19 countries as it accelerates U.S. and international expansion following an investment from Princeton Equity Group.
Nofar Method Launches ‘Mens-Only’ Pilates Class To Drive Male Interest in Surging Modality
Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.
Five Iron Golf Adds Private Gym Access to Rockefeller Center Location
Five Iron Golf is challenging what a fitness space can look like, opening a new members-only gym and wellness center in its Rockefeller Center location.
Strong Pilates Enters California With WeHo Studio Amid US Expansion Push
Strong Pilates has officially entered the California market, opening its first Golden State studio in West Hollywood.
NYC Mayor Mamdani Targets Gym Membership Cancellations
New York City's new mayor is ramping up efforts to force gyms and health clubs to make it easier for people to cancel their memberships.
Alpha Fit Club’s New Strength & Cardio Classes Are a Brand Statement
Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs
NASM Launches Peer-Reviewed Journal as Fitness Brands Embrace Science
NASM has launched a peer-reviewed journal built for personal trainers, part of a much bigger shift happening across fitness and wellness
Life Time Aims To Be ‘Industry’s Clear Leader’ in Reformer Pilates
As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.
Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements
Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.
How to Deliver Premium Recovery Without the Operational Drag
As recovery becomes table stakes, the real question is how to balance premium experiences with efficient operations. Successful clubs are […]
