The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Tonal's strength training machines will now be available inside select coworking spaces, potentially signifying a bigger push to make fitness part of American office life
The Canadian boutique fitness brand will head to New Jersey first, as former Club Pilates president Mike Gray looks to build a nationwide franchise network
The family-owned New York operator is preparing to open in Port Chester, with memberships starting around $60 per month
Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design
The partnership will bring performance testing and athlete profiling into Hyrox-specific training environments, enabling more personalized programming
The Italian fitness equipment and tech giant will open a 4,000-square-foot Coral Gables location in 2027, its third U.S. retail showroom
Altro Health’s software lets gyms, coaches and medspas sell clinician-prescribed peptides, GLP-1s and hormone therapy under their own brands
As developers rethink mixed-use real estate, fitness brands are being paired with recovery, healthy food, beauty and other concepts to create wellness destinations
The equipment maker’s first major athlete partnership coincides with the launch of TANK SX, designed for health clubs and collegiate training programs.
From the first visit forward, small details can have a lasting impact on member behavior.
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