Fitness

power racks and bumper plates at an EoS Fitness gym

EoS Fitness Makes More Acquisitions, Reaffirms Lofty Growth Goals

EoS Fitness made 14 acquisitions, signed 11 new leases and opened three new clubs in Q1 of 2026 as it eyes 250 locations by 2030.

Best Supplements for Strength Training

The Best Supplements for Strength Training

Whether you're building muscle for overall strength or on a GLP-1, we've rounded up the best supplements for strength training.

car in london with a JetSet Pilates advertisement

JetSet Pilates To Enter UK, Teasing London Studios

The Miami-based JetSet Pilates is bringing its reformer workouts to London, with its flagship Shoreditch studio set to open this summer

Watson Gym Equipment building

Why Gyms With Custom Strength Equipment Are a Class Above

Watson Gym Equipment explains why unique machinery and equipment will be critical to success amid the strength boom

woman and man on plate-loaded exercise machines

US Gym Memberships, Visits Hit All-Time Highs

The HFA's new U.S. Health & Fitness Consumer Report found that 81 million Americans belong to a gym, studio or other fitness facility, good for 26.1% of the population.

Exterior rendering of new Life Time athletic country club in Boise, Idaho.

Life Time Opens First Club in Idaho, More Planned

Life Time sees potential in Idaho as it officially opens its new Treasure Valley location, the first of its kind in the state.

Ecore

The Critical Technology That’s Right Underfoot

The most often overlooked piece of equipment in boutique fitness? The floor. Here’s why it shouldn’t be.  It’s been well […]

Marc Washington

iFIT Names Wellness Founder as President & CFO

Connected fitness brand iFIT has hired Marc Washington, the founder and former CEO of gut and metabolic health company Supergut.

Bryson DeChambeau Leads Investor Group to Acquire Sportsbox AI

Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.

The Best Sports Bras for Running, From Under-$50 Bestsellers to Moisture-Wicking Heroes

Whether you're jogging, sprinting or any speed in between, we've rounded up the best running sports bras to keep you comfortable and supported.