Fitness

Eleiko

Build a Smarter Strength Zone

Maximize Space, Increase Versatility, and Future-Proof Your Floor Plan Strength training is no longer a niche offering — it’s a […]

How Pvolve Is Redefining Boutique Fitness Through Science, Sustainability and Scalability

For members, it’s a smarter way to move. For franchisees, it’s a smarter way to grow. Pvolve brings purpose and […]

New Study Reveals an Inconvenient Truth About Weight-Loss Drugs

GLP-1s deliver dramatic weight loss, but a new study reveals what happens when treatment stops and why weight often comes back fast.

Bodybar Pilates in Texas

Franchisee Spotlight: Bodybar Pilates in Shadow Creek, Texas

Valencia Hagos built a team and a pilates business that thrives on a collective commitment to Bodybar’s brand vision

ACE Launches Sleep Coaching Course for Fitness Professionals

The American Council on Exercise (ACE) has developed the Sleep & Recovery Coach Course in collaboration with Nick Lambe, known as "the online sleep coach."

Precor

The Glute Zone Guide: Your Cheat Sheet for Member Engagement 

By creating blueprints for dedicated glute workouts, Precor is handing gym owners a powerful tool for designing specialized strength training […]

A container of Joi + Blokes supplements placed on a gym floor between F45-branded kettlebells and weight plates.

F45 Expands Wellness Strategy With Joi + Blokes Deal

F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.

24 Hour Fitness gym exterior

24 Hour Fitness Sold to Founder Mark Mastrov, PE Firm

Mark Mastrov is returning to 24 Hour Fitness as owner and executive chair after partnering with LongRange Capital to acquire the gym chain he founded.

A hot air balloon floats above Riyadh’s skyline at sunrise, with modern skyscrapers emerging through a warm, hazy sky.

GymNation’s Newest Innovation: A Workout Class Inside a Hot Air Balloon

GymNation has launched the world’s highest gym class, which takes place in a hot air balloon above soaring above Riyadh, Saudi Arabia.

The Carry vest

Weighted Vests Are Being Redesigned for Women—How The Carry Is Shaping a New Era of Fitness

Built with premium materials and adjustable weight, The Carry Vest delivers on what hundreds of women say the industry has overlooked