Fitness
California Staple Hot 8 Yoga To Open First New York Location
Hot 8 Yoga is headed for the Empire State after making a name for itself out west with 12 studios, all in California.
How Fitness Brands Can Attract & Retain Gen Z Talent
How can gym managers create a workplace that prioritizes Gen Z’s unique needs? A NASM-certified wellness coach shares her tips.
How Top HVLP Gyms Are Driving Growth in 2024
Executives from Chuze Fitness and Crunch Fitness share how they plan to acquire and retain members in the coming years.
Pvolve Signs Franchise Deals in Atlanta, San Francisco
Pvolve, a functional fitness franchise that blends low-impact movement with resistance training, continues to open new franchise locations.
The Bar Method Headed to Japan in First Global Deal
The Bar Method has signed a master franchise deal in Japan as it gears up for international expansion under parent Self Esteem Brands.
JetSet Pilates Coming to SoHo as Fitness Brand Keeps Expanding
Bringing JetSet Pilates to NYC's SoHo neighborhood is Goli Soli, a NASM-certified personal trainer who's spent 12 years in the fitness industry.
NASM Honors Augie Nieto With Don Wildman Commitment To Excellence Award
The award highlights Augie Nieto’s legacy in fitness innovation and his inspiring dedication to ALS research and awareness.
Open Squash, an NYC Nonprofit, Wants To Make the High-End Sport Accessible
Open Squash is looking to bring the sport to the masses, opening a 21,000-square-foot facility in New York's Financial District.
Gym Utilization Rates Crush Pre-Pandemic Levels, Data Shows
Q1 check-ins have nearly doubled from pre-pandemic levels while demand for personal training soars, according to a report from ABC Fitness.
CEO Corner: Goruck’s Jason McCarthy on the Rucking Revolution
Created by a former Green Beret, Goruck has become one of the hottest brands in sportswear, recently inking a deal with CrossFit.
