Fitness
Boutique Fitness Brands Must Embrace Diversity, Equity & Inclusion, Leaders Say
Embedding DEI in boutique fitness models drives business success, although there's a prevailing sense that many brands aren't doing enough.
Peloton Axes Unlimited Free App Membership in Short-Lived Experiment
Peloton, the connected fitness giant, hasn't converted enough free subscribers into paid ones to make its free app tier a success.
Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
Why Connected Fitness Is a Must for Fitness Franchise Brands in 2024
A leading manufacturer of smart equipment and best-in-class workout content, Echelon is all in on the power of connected fitness for franchise brands.
For Life Time’s Casey Cohen, Group Fitness Is a Chance for Social Exploration
Across four New York City Life Time facilities, an energetic NASM-certified personal trainer, Casey Cohen, is leading a cathartic fitness movement.
Weed & Workouts: Cannabis Offers Fitness Benefits, Study Finds
Marijuana may help people better enjoy their workouts but it can also increase perceived exertion, researchers have found.
NYC-Society Launches To Help New Yorkers Find the Right Fitness Studios
Following a successful launch in Chicago, entrepreneur Erin Schirack has brought her fitness and wellness discovery platform to New York City.
BODi Offers Subscription-Free Programs To Drive Downloads
The company formerly known as Beachbody is making classes like P90X, 21 Day Fix and Portion Fix available via an individual purchase model.
Hyrox Launches Training Ecosystem for Gyms Worldwide
People around the world will be able to train for Hyrox fitness races at their local gyms with dedicated equipment and workout programming.
REP Fitness Pushes Deeper Into European Home Gym Market
REP Fitness, a fast-growing equipment supplier, is looking to re-create its American home-fitness success across the pond.
