Fitness

Deuser sports

Banding Together: Deuser Sports and Straffr Partner

Deuser and Straffr have forged a strategic partnership to advance the resistance bands space with a tech-forward approach.

No Doubt Fitness personal trainer

No Doubt Fitness Launches Online Training for Busy Execs

No Doubt Fitness is expanding its lifestyle and wellness facility with a digital platform catering to the needs of busy executives.

Person playing on a Metaquest

Supernatural Launches Guest DJ Workout Series with Paris Hilton

Supernatural, the VR fitness platform, has launched a new workout series called Guest DJ, with Paris Hilton as its inaugural host.

Magic Fitness AI Mirror

Magic AI Secures $5M for Home Fitness Mirror

London-based Magic AI has landed $5 million for its AI-powered hologram fitness mirror which has attracted several athlete ambassadors.

Thumbnail of Jay Worthy

Fireside Chat: Myzone CEO Jay Worthy on Gamification Trends, Community & More

In this latest “Fireside Chat” video, Myzone CEO Jay Worthy joins Athletech News Founder and CEO Edward Hertzman to discuss […]

pvolve jennifer aniston

Pvolve’s Friends & Family Event Is Here—Score 15% Off Sitewide

The Pvolve Black Friday Sale is back -- we've rounded up the best deals to shop from the Jennifer Aniston-loved functional fitness brand.

alo yoga winter campaign

Alo’s Black Friday Deals Are Here—Shop 30% Off Sitewide

Shop Alo's Black Friday sale featuring items that are 30% off across the site including leggings, sports bras, accessories, and more.

functional training zone at EoS Fitness

EoS Fitness Plots Greater Atlanta Expansion

EoS Fitness and its amenity-rich HVLP gym brand is headed to Georgia, with plans to open over 50 gyms across the state.

a smiling woman working out at Orangetheory Fitness

Orangetheory Kicks Off ‘12 Days of Fitness’ Challenge

Orangetheory's new fitness challenge will keep members engaged during the hectic holiday season with the brand's most beloved workouts..

an infographic of the fitness app market

Video Coaching Poised to Lead Fitness App Market, Per Report

A new market research report projects video coaching platforms are poised for massive growth in the fitness app market.