Industry News
Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
LA Staple Natural Pilates To Open 2nd NYC Studio
Los Angeles-based fitness studio Natural Pilates, which blends classical Pilates principles with Lagree, is coming to the Upper East Side.
Health and Fitness Software Market to Hit $19.1B by 2031
A new report shows the projected health and fitness software market growth is fueled by consumer interest in health and M&As.
Life Time Highland Park Club Set for Major Expansion
Life Time is revamping its Highland Park club in a multi-million dollar refresh that includes expansion and top-notch offerings.
Ladder Takes Aim at Peloton’s New Strength Training App
Digital fitness company Ladder is effectively accusing Peloton of copying its popular strength training app.
Latin American Fitness Market Poised for Growth, Survey Finds
Most Latin Americans in urban areas exercise multiple times per week, a new survey finds, shedding light on an emerging fitness market.
TPG Explores $1.5B+ Sale of Crunch Fitness Per Report
Private equity firm TPG is considering a potential $1.5B sale of Crunch Fitness, which could take place in 2025.
Orangetheory Expands with New Studios in U.S. and Saudi Arabia
Orangetheory Fitness expands with new studios in the U.S. and Saudi Arabia, highlighting global growth and the GCC's booming fitness market.
GymGuyz Founder on Why Human Connection Always Wins
Josh York, founder and CEO of mobile personal fitness franchise GymGuyz shares his industry-disrupting formula for success and what's next.
NYSC Launches New Les Mills Group Training Concepts
NYSC is the first to launch two Les Mills boutique group fitness concepts in the States that appeal to young fitness consumers.
