Industry News
Orangetheory Adding Hyrox Training to Select Studios
Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
24 Hour Fitness Rolls Out Budget-Friendly Pilates Format, Citing High Demand
24 Hour Fitness is introducing a new reformer pilates format, positioning it as a pilot program for a more affordable version of the popular modality.
Orangetheory’s New Campaign Spotlights Real People, Not an ‘Airbrushed Version of Fitness’
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
Strava, GoFundMe Launch Fitness Fundraising
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
Planet Fitness Opens 100th Gym in Los Angeles
Low-price gym giant Planet Fitness has opened 79 clubs in LA alone in the past 15 years, fueled by franchise groups like So Cal Gyms LLC.
GoodLife Fitness Taps CoverMe To Streamline Instructor Operations
Canada’s GoodLife Fitness has enlisted CoverMe's tech to manage 1,750 group fitness instructors across nearly 200 locations.
Aviron Looks To Gamify Ab Workouts
Fitness tech brand Aviron, known for its gamified workout equipment and software, has unveiled the Abs Hero Core Trainer.
Earn Your Stripes To Franchise Its Military-Themed Fitness Concept
Earn Your Stripes, a military-themed workout studio, is opening its door to franchising partners, looking to expand across the U.S.
Chelsea Piers Fitness To Open Clubs in New Jersey, Long Island City
Chelsea Piers Fitness will be expanding into New Jersey and Queens, with plans to open luxury gyms in both Jersey City and Long Island City.
FS8 Plans Large-Scale Expansion Across Europe
FS8, the Australia-born, U.S.-based fitness brand combining Pilates, tone and yoga, is expanding into 10 new European cities.
