Industry News
Vasa Fitness Debuts First-Ever Cold Plunge at New Colorado Location
Vasa Fitness opens its fourth Colorado Springs gym featuring its first cold plunge as the HVLP brand seeks to appeal to Gen Z.
Technogym Reports €458M in Revenue for First Half of 2025
Technogym reported €458.8 million in H1 2025 revenue, up 14.1% year over year, driven by strong retail growth.
The Picklr To Open 50 Pickleball Clubs in Australia & New Zealand
The Picklr will open 50 indoor pickleball clubs across Australia and New Zealand as part of its global expansion.
Xponential Fitness Taps Morrow Hill To Lead Real Estate Strategy
Xponential Fitness taps Morrow Hill to lead real estate strategy across its boutique fitness brands and prepares to report Q2 2025 earnings.
Dr. B Teams With Purpose Brands to Help Members Apply HSA/FSA Funds to Fitness
Purpose Brands has teamed with Dr. B to let members at Anytime Fitness, Orangetheory and Basecamp Fitness use HSA/FSA funds for memberships.
iFIT Deepens Ergatta Partnership With Game-Based Workouts & Tour de France Bike Content
iFIT deepens its partnership with Ergatta to launch new game-based workouts and Tour de France content across rowers, bikes and treadmills.
Planet Fitness Franchisees Donate $100K for Texas Flood Relief
Led by Excel Fitness, Planet Fitness' Texas franchisees are doing their part to help with the devastating floods in Texas Hill Country.
Peloton Expands Resale Marketplace Nationwide After Successful Pilot
Peloton has launched "Repowered," its resale marketplace, on a nationwide basis after seeing strong early returns from a pilot run.
New Bill Would Make It Easier for Franchisees To Sue Parent Brands
The Franchisee Freedom Act is designed to "level the playing field" between franchise owners and parent brands, the bill's co-sponsors say.
Xponential Fitness Offloads Rumble, CycleBar to Extraordinary Brands
Xponential Fitness has completed the divestiture of Rumble Boxing and CycleBar, with Extraordinary Brands acquiring the fitness brands.
