Equipment
Technogym Springs Into Pilates With Eco-Conscious Reformer
Technogym enters the Pilates market with the Reform, a modern Reformer designed for all levels, crafted with sustainable materials.
Interactive Strength Inc. To Acquire UK’s Wattbike
Interactive Strength is acquiring indoor cycing company Wattbike, adding to its growing portfolio of fitness brands.
Echelon Joins NFL Prospect Dillon Gabriel To Equip High School Training Facility
Mililani High’s athletic facility is getting a major upgrade thanks to a partnership between Echelon and Dillon Gabriel.
Your Reformer Brings ‘Peloton of Pilates’ Experience to NYC With Showroom, Rental Expansion
Your Reformer, an at-home Pilates brand, expands to NYC with a showroom and $39/week rental program following its debut on the West Coast.
Hyrox & Centr Team Up To Launch High-Performance Turf
Hyrox is debuting a custom-engineered sled turf, developed with Centr, at the 2025 World Championships in Chicago.
Glute Training Goes Mainstream: Is Your Club Ready?
Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to capitalize
The Startup Elevating the Used Fitness Equipment Marketplace
Trade My Stuff is redefining the resale market for used fitness equipment with full-service delivery and big savings.
Amazon’s Big Spring Sale Is On Now—Here’s What You Need to Know
Amazon’s Big Spring Sale is happening now through March 31. Here’s what’s on sale and how to shop the best fitness and wellness deals.
Key Takeaways From HFA Show 2025: Advocacy, Strength Training & More
ATN breaks down the top themes that emerged at at the HFA Show 2025, one of the fitness industry's biggest trade shows.
HFA Show 2025: These Products Are Shaping Fitness
ATN rounds up the fitness products that made waves at the HFA Show 2025, from strength and cardio equipment to AI-powered innovations.
