Equipment
Growl Starts Pre-Orders for AI-Powered Boxing Bag, Sees Early Traction
Growl is taking pre-orders on its flagship product: an AI-powered punching bag that projects a virtual boxing coach into your living room.
Sunny Health & Fitness Acquires JLL Fitness
Sunny Health & Fitness has acquired JLL Fitness, expanding its global footprint and a line of smart, connected fitness equipment in the works.
SWTHZ on the Rise of Personalized Recovery & The Future of Self-Care
SWTHZ, a leading contrast therapy brand, knows there’s more than one layer to wellness and how to address them all extensively
Echelon’s StrengthIQ Brings Smart Training Tech to Gyms
Echelon's StrengthIQ delivers personalized workouts and feedback, equipping operators with a way to attract, engage and retain members.
MD Hyperbaric’s Turnkey Model Puts Proven Recovery Within Reach
Hyperbaric therapy is now within reach everywhere as MD Hyperbaric’s turnkey franchise puts medical-grade recovery on every block
Connected Fitness Outlook: Brands Go All-In on Strength, AI-Powered Personalization
CEOs and other executives from top connected and at-home fitness brands give their takes on the future of this promising but turbulent sector.
Torque Fitness Innovates Push Sleds From All Directions for All Kinds of Users
The TANK series by Torque Fitness elevates push sled exercise on multiple fronts for multiple kinds of fitness consumers
Retention Starts with Results & Wattbike Delivers
Validated data, seamless re-testing loop and app integrations prove progress, personalize training and open new revenue streams
BeaverFit Rolls Out Redesigned Shred Shed With Lighter Frame & Modular Rigging
BeaverFit, the Reno-based maker of outdoor training rigs and storage solutions, has launched a revamped Shred Shed that trims weight by 30%.
Echelon Helps Gyms Turn Connection Into Currency
From smarter workouts to scalable solutions, Echelon’s connected ecosystem is designed to help gyms thrive in a member-first fitness economy
