The Gym of the Future Is Here.
See what’s changing and where operators are investing.
CrossFit’s affiliate model provides a halo effect and practical toolbox for entrepreneur owners looking for autonomy within a winning network
Lockers aren’t the first thing you think of when designing a gym. But they might be the first — and last — thing your members touch and remember.
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
U.K.-based Energie Fitness is changing things up for the new year, including a new logo, expanded class offerings and digital upgrades.
Many franchise operators work to drive growth by focusing on acquisition — signing up new members, opening new locations and expanding market share. But in today’s saturated fitness landscape, the real growth engine includes a focus on retention.
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
Taymax Group, a Planet Fitness operator with more than 150 locations, shows how to deploy capital to revamp big-box gyms for the modern era.
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.
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