Fitness Business
Thatch Launches Curated Health Marketplace, Teams With Function Health
Thatch launches its new Marketplace, partnering with Function Health, Oura, Hims & Hers, and more for employee wellness.
The AI Advantage: Transforming the Future of Fitness with Zen Planner Engage
The AI-infused platform gives fitness brands a leg up on the competition in places that matter the most for operators.
Fireside Chat: Danny Dulkin of Arch Amenities on Biggest Mistakes & Best Practices of Gym Building
Danny Dulkin of Arch Amenities Group and Athletech News Founder and CEO Edward Hertzman break down the intricacies of gym design.
As HVLPs Enter Golden Era, Mid-Tier Gyms Could Feel Squeeze
Low-price gym chains are poised for continued growth, fueling a wave of consolidation that could see mid-tier gyms get swallowed up.
Employee Wellness Gets a Boost With Wellhub Challenges
Wellhub has introduced gamified, employee-created Wellhub Challenges to boost engagement and reduce burnout.
JetSet Pilates Opens Second NYC Location
JetSet Pilates opens its second NYC studio in Gramercy on April 27, led by local entrepreneur Melissa Clonts.
iFIT Targets Subscriber Growth With AI Tools, Gamified Content
iFIT recently hired Jeremy McCarty as its chief subscription officer as the connected fitness giant looks to drive more membership growth.
Bay Club Eyes Expansion Across West Coast, Nearby States
California giant Bay Club is pursuing expansion in the Pacific Northwest with plans to enter nearby states in the Western U.S.
Why Community Is Key to the Industry’s Growth
The founders and C-suite executives of CrossFit, Hyrox, Strong New York and The Athletic Clubs offer their takes on the power of community
How Fitstop Redefines the Fitness Experience and Brings it to the Masses
The unique, community building culture of Fitstop is leading the fitness brand to new places and into the lives of new members
