Fitness Business
Not Just a Tool – a Teammate: Mindbody’s AI Assistant Goes Beyond Support
Mindbody’s AI Assistant is now on the scene to change how fitness and wellness businesses face their daily challenges.
NASM Reimagines Golf Training With New Course
NASM has launched a revamped Golf Fitness Specialization program to help trainers boost golfers’ performance and reduce injuries.
Reimagining Member Engagement: Lessons From The Sales Arms on Building Brand Ambassadors
The Sales Arms execs explain how boutique fitness brands can build a culture that prioritizes turning members into long-term brand advocates.
Fitness Brands Race To Attract Gen Z
From adding strength equipment to turning gyms into "third spaces," fitness brands are all seeking to earn a slice of the coveted Gen Z pie.
Why Retro Fitness Is All-In on Nutrition, App Content
Retro Fitness believes it's got an edge on gym competitors with its app, which offers content around nutrition, mental health and more.
Wellhub Acquires Urban Sports Club
Wellhub has acquired Urban Sports Club, growing its European presence and is expanding its Headspace partnership.
Xplor Mariana Tek Eyes Expansion in Europe, Asia & Australia
Boutique fitness software platform Xplor Mariana Tek is actively looking to expand throughout Asia, Australia and Europe.
Hometown Hype: The Vitamin Shoppe’s Experiential Retail Strategy Is a Sign of the Times
The Vitamin Shoppe’s new Hometown Stores reflect a retail trend: creating immersive brand experiences to engage consumers.
Fitness Apps Are Highly Monetizable, But It’s a Winner Take All (or Most) Market
Fitness apps outperform other categories when it comes to monetization, but only a small percentage of those apps earn most of the revenue.
Boutique Fitness Is Reshaping — Can Studios Keep Up?
The boutique fitness industry is changing at a fast pace, experiencing both expansion and growing pains. Lise Kuecker, founder and CEO, Studio Grow, recently shared her insights.
