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Designed to outperform traditional benefits, Wellhub’s new feature taps social motivation and gamification to prompt higher engagement and reduce burnout

Wellhub is taking a decentralized approach to employee health with the launch of a new feature that puts wellness challenges in the hands of employees with a gamified twist: Wellhub Challenges. 

The latest offering from the corporate wellness platform allows users to create, join and manage personalized fitness competitions directly in the app—an effort aimed at boosting participation and tackling rising burnout. Users can invite coworkers, friends and event family across different companies by sharing a link or remaining solo, earning points for daily steps, check-ins at gyms, studios or live classes. After a challenge begins, Wellhub syncs daily steps from Google Fit or Apple Health or other fitness apps.

Wellhub Challenges
credit: Wellhub

Wellhub has already demonstrated above-average adoption—reporting a fivefold increase in employee enrollment compared to traditional wellness benefits. In 2024, its employer-led challenges drove an 8% average increase in participation. With the rollout of employee-generated challenges, Wellhub expects to build on that momentum.

“We’re seeing a beautiful trend: employees are finding connection and camaraderie through shared wellness activities as opposed to traditional bonding events like happy hours,” Wellhub chief people officer Livia Martini said. “Wellhub Challenges is intentionally designed to amplify this, creating a vibrant community where everyone feels supported and inspired to thrive together. More than just a feature, Wellhub Challenges is a catalyst for connection.”

Wellhub Challenges also features an interactive element for employees, with real-time leaderboards, customizable setups and shareable assets to increase awareness and engagement.

“It’s about building a community where employees can rally around their well-being, celebrate each other’s successes and find motivation in shared experiences,”  Martini added.

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