Fashion
Fabletics Teams With Stephen, Erica Malbon on Golf Capsule
The 27-piece gender-inclusive collection merges performance activewear with golf-influenced streetwear and nature-inspired prints.
Lululemon Opening First Store in Italy
Lululemon opens its first store in Italy on July 19 in Milan, expanding its European presence in the fashion-forward city.
Acid Running Raises £1.07M, Plans Womenswear Launch
U.K-based Acid Running has raised £1.07M to expand its performance apparel line and launch a womenswear line.
The Playbook: Off-Price Retailers Shake Up Fitness & Outdoor Apparel Market
Brands such as Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven styles. But that's not all they have going for them.
Theo Health Raises £1.2M for Smart Shorts That Take Training to the Next Level
Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.
Buyco’s New Activewear Drop Ditches Landfills, Not Performance
Buyco launches a sustainable activewear line made from recycled materials, featuring circular design and compostable packaging.
Kevin Hart, Fabletics Release Performance-Driven Men’s Activewear Collection
Kevin Hart's new 16-piece collection for Fabletics Men was designed with both training and daily life in mind.
Rhone CEO & Co-Founder Nate Checketts on Building an Impactful Apparel Brand
Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.
Lululemon Lays Off 150, Plans ‘Modest’ Price Increases
Lululemon is laying off 150 employees and planning modest price increases to offset tariffs amid shifting consumer demand.
Puma & Meta Launch Mixed-Reality Shopping Experience for Basketball Shoe Debut
Puma and Meta have launched an MR shopping experience letting users explore the All Pro Nitro sneaker in an immersive virtual environment.
