New consumer trends reports reveal a significant shift in the mindset of today’s shoppers, who are becoming increasingly price-sensitive.
Represent has launched "247 Mission: Rivington," its first-ever fitness event, which takes place in the brand's hometown of Bolton.
Beyond Yoga debuts “Seek Beyond,” a new brand platform focused on movement, mindfulness, and community by Issa Rae.
The 27-piece gender-inclusive collection merges performance activewear with golf-influenced streetwear and nature-inspired prints.
Lululemon opens its first store in Italy on July 19 in Milan, expanding its European presence in the fashion-forward city.
U.K-based Acid Running has raised £1.07M to expand its performance apparel line and launch a womenswear line.
Brands such as Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven styles. But that's not all they have going for them.
Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.
Buyco launches a sustainable activewear line made from recycled materials, featuring circular design and compostable packaging.
Kevin Hart's new 16-piece collection for Fabletics Men was designed with both training and daily life in mind.
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