Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
WIT and Nike have launched a Training Lab in London as activewear brands from Adidas to Gymshark embrace experiential retail and live events.
Yieldmo & Experian are helping activewear brands target high-intent shoppers, drive store traffic and maximize ad spend amid tariffs.
Atlanta Run Club members will get access to new Hyperice x Nike shoes thanks to a partnership that includes recovery studio Do Not Disturb.
Spanx and Bala have partnered to launch a collection of coordinated pieces designed for low-impact movement and everyday training.
Amid a historic rise in women’s sports, gorjana's new initiative spotlights how top athletes use jewelry for confidence and self-expression.
Kim Kardashian’s Skims is joining forces with League One Volleyball (LOVB) as its official loungewear partner.
Gap Inc. has appointed Nike veteran Maggie Gauger as CEO and global brand president of Athleta, replacing Chris Blakeslee.
Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.
Ty Haney has reclaimed her role and reassembled the original team to unveil a fresh take on the brand’s mission, set to launch August 4.
New consumer trends reports reveal a significant shift in the mindset of today’s shoppers, who are becoming increasingly price-sensitive.
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