Fashion
Nike’s Robotic Running Shoes Push Wearables Into Motion
Nike's Project Amplify robotic running shoes signal that wearable tech is moving beyond tracking and into active performance.
Gymshark Taps Dick’s Sporting Goods for First US Wholesale Deal
Gymshark teams up with Dick’s Sporting Goods in its first U.S. wholesale partnership, launching in 12 House of Sport locations nationwide.
Alo Taps Sports Stars To Drive Men’s Performance Gear
Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.
Reebok Becomes Official F45 Partner in Multiyear Deal
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
Boast Serves Up a New Era for Women’s Tennis Apparel
Boast has launched its 2025-2026 women’s collection, a performance and lifestyle line inspired by tennis culture.
Puma, Hyrox Extend Footwear & Apparel Deal Until 2030
Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.
NikeSkims Isn’t Just a Launch, It’s a Shake-Up for Women’s Activewear. But Can It Deliver?
ATN breaks down whether Kim Kardashian’s star power can help Nike fend off challengers like Vuori and Alo in the women's activewear space.
How Vuori Is Thriving in Women’s Activewear While Rivals Stall
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
Vuori Leans Into Athlete Partnerships in Performance Wear Pivot
NFL QB Jared Goff joins Vuori's growing lineup of athlete ambassadors, highlighting the apparel brand’s new strategy.
Gymshark Steps Into Footwear With Performance Brand R.A.D
U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.
