Fashion
Alo Yoga Faces Age Discrimination Lawsuit From Former Top Instructor
Briohny Smyth has sued Alo Yoga in Los Angeles, alleging age discrimination, wrongful termination and other claims.
NFL’s Christian McCaffrey Joins While on Earth as Co-Founder, Investor
NFL star Christian McCaffrey joins Rhode Island startup While on Earth as a co-founder and investor in the fast-growing activewear brand.
Fabletics Taps GreyOrange’s gStore to Optimize Inventory Across 100+ Stores
Fabletics is rolling out GreyOrange’s gStore SaaS inventory management app at over 100 stores in North America.
Lilysilk Enters Activewear With Silkerry
Lilysilk debuts Silkerry activewear with silk-enhanced terry fabric as comfortwear gains traction amid sleep health interest.
The Playbook: Footwear Brands Are Listening to the Customer
Activewear-focused footwear brands including Skechers are tuning into customer needs, and they're seeing sales rise.
Nike, WIT Launch London Training Lab Amid Experiential Retail Boom
WIT and Nike have launched a Training Lab in London as activewear brands from Adidas to Gymshark embrace experiential retail and live events.
Yieldmo, Experian Help Activewear Brands Win Shoppers Amid Tariff Pressures
Yieldmo & Experian are helping activewear brands target high-intent shoppers, drive store traffic and maximize ad spend amid tariffs.
Hyperice Brings Nike Recovery Shoes to Atlanta Run Club
Atlanta Run Club members will get access to new Hyperice x Nike shoes thanks to a partnership that includes recovery studio Do Not Disturb.
Spanx & Bala Team Up on Limited-Edition Capsule
Spanx and Bala have partnered to launch a collection of coordinated pieces designed for low-impact movement and everyday training.
Gorjana Sport Club Explores Jewelry as a Form of Identity for Female Athletes
Amid a historic rise in women’s sports, gorjana's new initiative spotlights how top athletes use jewelry for confidence and self-expression.
