Fashion
So Many Gains: How Gymshark Founder Became U.K.’s Youngest Billionaire by Embracing Lifting Roots
The story of Gymshark founder Ben Francis has all the elements of a fantastic budding entrepreneur-to-billionaire story.
High-Tech Textiles: Adidas & Rheon Labs Partner to Unveil Techfit Control Apparel Collection
Techfit is worn during athletic training. Its DNA material provides responsive control as the body moves while staying unrestricted.
CEO Corner: Ben Amanna on Boxraw’s Knockout Collaboration with ‘Creed III’
CEO Ben Amanna speaks to Athletech News about what excites him most about the collab between Boxraw & 'Creed III,' in theaters March 3.
Fashion Brands are Opening Standalone Gyms
Fashion brands that have opened standalone gyms include Aviator Nation, Revolve, Hermès, and Alo Yoga. More are likely to follow suit.
Nike is the Top Sportswear Brand of Choice in USA
Following Nike at the number two spot in the top sportswear brands in USA is athletic apparel retailer Lululemon.
Fashion & Fitness: Brooklyn’s H&M in Williamsburg Debuts ‘Move Studio’
Sweden-based H&M is inviting shoppers in Williamsburg to get moving in its color therapy-inspired Move Fitness Studio.
Set Active Opens on Melrose Place, LA, CA
The Set Active pop-up, located at 8472 Melrose Place in LA, CA, is open Mon-Sat 11am-7pm and 12pm-6pm on Sunday.
CEO Corner: Gideon Bright, CEO and Founder of dryrobe
Athletech News speaks with dryrobe founder and CEO Gideon Bright about his founding journey and the brand’s expansion plans.
ASICS Propels Web3 into New Heights with Forward-Thinking Solana UI Collection
The ASICS x Solana UI Collection features custom-made GT-2000 11 running sneakers in white ('Light Mode') and black ('Dark Mode') colors.
Peloton Co-Founders Are Launching a Direct-to-Consumer Rug Brand
The rug by Peloton co-founders will be manufactured in US-based mills, affordable, and shipped to you fast.
