Fashion

an image of Kim Kardashian

Nike & Kim Kardashian Collaborate To Launch NikeSkims

Kim Kardashian and Nike are joining forces to launch NikeSkims this spring at select retailers and online, with a global rollout in 2026.

woman works out with Nike equipment and clothing

How Nike, Gymshark Market to Fitness Consumers

Nike and Gymshark are two of the biggest brands in activewear, and they both see a massive opportunity in fitness. 

Peloton apparel

Peloton Flexes Retail Muscle with Target’s Online Marketplace

Peloton apparel and accessories can now be found on Target's online marketplace as the connected fitness leader leans into retail.

A Target shopping basket

Target Aims to Dominate Wellness Retail Space in 2025

Target is again investing in wellness products, packing its shelves and displays at a time of year when new beginnings are in order for many.

a man and woman training in the new Reebok Nano X5 Training Shoes

Reebok Intros Nano X5 Training Shoes as it Steps into New Era

Reebok has unveiled a new training sneaker - the Nano X5 - as the sneaker and apparel company plots its comeback era.

Lululemon storefront in California

Lululemon Gains Momentum in Men’s Performance Wear Market

A new survey shows Lululemon is gaining recognition among men, outpacing brands like Vuori, Alo and others.

World of Hyatt members working out with Peloton at Hyatt hotels

Can Peloton Conquer Men’s Activewear?

Peloton, having appointed a seasoned strategist as its new CEO, is revitalizing its apparel efforts, beginning with Nordstrom.

Vuori activewear brand and two models at the beach

Vuori Lands $825M Investment, Sets Sights on Europe & Asia

Vuori, an activewear brand hailing from sunny California, has scored a $825 million investment and is now valued at $5.5 billion.

woman runs on a cliff wearing Kane shoes

Kane Footwear Sees Explosive Growth as Recovery Shoe Market Booms

Kane Footwear has seen its revenue triple year-over-year since its founding in 2021 as demand grows for recovery shoes.

GoRuck Outdoor Birdwell Rucking Adventure

GoRuck and Birdwell Create Limited-Edition Capsule

GoRuck and Birdwell have joined forces to bring together a new GoRuck rucksack and Birdwell boardshorts for a limited time.