Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
The energy drink giant is expanding its fitness footprint with ATHX Games, while rival Red Bull is aligned with category leader Hyrox
The energy drink giant continues to push deeper into fitness and wellness, inking a deal to be sold across SoulCycle studios nationwide
At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.
Iconic HIIT brand Barry's and energy drink giant Celsius have created a new post-workout drink, available at select Barry's studios.
Celsius acquires Rockstar Energy in the U.S. and Canada and moves Alani Nu into PepsiCo’s distribution system, creating a unified energy drink portfolio
Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.
Alani Nu, recently acquired by Celsius, has surpassed $1 billion in retail sales, highlighting its rapid rise in the better-for-you market.
Celsius has finalized its deal to acquire Alani Nu in a $1.8B deal as energy drinks go mainstream and brands tap into the booming market.
Celsius has added new sugar-free and caffeine-free hydration powder sticks to its product portfolio, appealing to Gen Z.
Athletech News spent three days at the IHRSA 2023 in San Diego speaking with fitness brands and their suppliers.
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