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Breaking Down the Best New Year’s Ad Campaigns in Fitness
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Breaking Down the Best New Year’s Ad Campaigns in Fitness

man looks surprised at a living room full of clowns
With the New Year’s rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025

The fitness and wellness landscape has changed considerably since the pandemic, but there’s still no month like January. Every new year brings a new set of New Year’s resolutions to shed pounds, gain muscle and generally lead a healthier lifestyle.

As gyms and studios race to win over suddenly wellness-obsessed consumers in the new year, they’re getting increasingly creative in their marketing and advertising approaches.

From cute and cuddly mascots to playful takes on common gym frustrations, Athletech News breaks down some notable ad campaigns top fitness brands are running to kick off 2025. 


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