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Beem Light Sauna Signs Franchise Deals in Northeast

Beem Light Sauna Signs Franchise Deals in Northeast

Beem plans to light up NY, NJ and PA in 2024 with its infrared and red-light therapies. The brand aims to open 100 locations by 2025

Beem Light Sauna, a holistic light therapy studio franchise, has announced that a group of new franchise partners are opening 12 sauna studios throughout Pennsylvania, New Jersey and New York — and says the northeastern region is the ideal area, as it receives less daylight during the winter months.

The light therapy franchise currently has four locations open (in the Southeast) and 200 in development. Beem Light Sauna hopes to have 100 locations open by 2025 and is seeking multi-unit franchise partners.

Beem studios offer infrared, red-light therapies and chromotherapy, which proponents say relieves pain, boosts metabolism, reduces stress and anxiety and lowers cortisol. The light therapy brand also uses Luumi, an AI assistant, to educate clients on the benefits of Beem’s therapies and suggest custom plans. Beem’s light sauna sessions are 40 minutes long and clients can opt for a relaxing solo experience or partake in a larger ‘social sauna’ with a friend. Saunas also offer entertainment options to watch TV or listen to music on Pandora.

The light therapy studio franchise has welcomed a new partner in its expansion plans to open studio locations in the greater Philadelphia area next year. Another existing franchisee will open new Beem Light Sauna locations in the City of Brotherly Love in the first half of 2024.

As for expanding its footprint in New Jersey, a new Beem franchisee plans to open studio locations in Florham Park during the first half of next year. New Jersey shows great promise, with Beem noting that it is one of the top ten states for health and wellness.

In New York, Beem locations will open in Brooklyn in mid-2024 under the direction of another recent franchisee. Further north, two franchise partners plan to open locations in Saratoga Springs, a city known for its “health, history and horses” motto.

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Expanding into the northeast demonstrates Beem’s commitment to spreading holistic light therapy benefits, says Cynthia May, president of Beem Light Sauna. May co-founded Beem in 2021 along with Roger Martin, the brand’s CEO, after discovering the lack of light therapy studios as she looked for a way to treat her daughter’s Lyme disease symptoms. 

“We are thrilled to partner with our dedicated franchisees as we embark on this exciting venture,” May added. “I’m overjoyed as we continue on our mission towards bringing the healing power of light to even more communities throughout the country.”

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