Inside Ammortal, a New Wellness Machine That’s Used by NFL Athletes, Luxury Hotel Guests
The futuristic Ammortal Chamber combines wellness modalities like red light, molecular hydrogen and more into one experience.
Is ClassPass Good for Studios? It Depends Who You Ask – but the Numbers Don’t Lie
The popular booking platform has its critics, but there are strong data points suggesting ClassPass is a net positive for boutique fitness.
PHIT Act Gets Major Boost as House Passes Trump Tax Bill
The Health & Fitness Association says the bill marks a “significant milestone for the fitness industry” in its quest to pass the PHIT Act.
Boutique Brands Must Think Beyond Fitness, Top CEOs Say
CEOs from four leading boutique fitness brands give their thoughts on the state of the industry and where it's heading in the years to come.
CEO Corner: CR Fitness’ Tony Scrimale on Building an HVLP Gym Giant
Tony Scrimale sat down with ATN to discuss how CR Fitness became the world’s largest operator of Crunch Fitness gyms.
Political & Economic Outlook: Experts on the State of Fitness & Wellness in 2025
Top political, economic and financial experts offer takes on the state of the fitness and wellness industry in 2025 and future predictions.
Why Equinox Hotels Is Investing in Sleep as the Future of Hospitality
As it looks to reinvent the luxury hospitality experience, Equinox Hotels is going back to the basics – a good night’s sleep.
Continuum Club Costs $10K a Month. It’s on a Mission To Democratize Wellness
The exclusive Continuum Club offers one of the most expensive wellness memberships in the world. But there's more to the brand than that.
Anthony Geisler Launches Sequel Brands, a New Boutique Fitness Franchisor
Anthony Geisler's new fitness company Sequel launches with four brands, locations across the U.S. and a team of top execs.
CEO Corner: Perspire Sauna Studio’s Lee Braun on Scaling Wellness Nationwide
Since founding it in 2010, Lee Braun has turned Perspire Sauna Studio into one of the top wellness franchises in the U.S.
