Apple-Peloton Deal Rumors Gain Traction but Hurdles Remain
A deal for Peloton would turn Apple Fitness+ into one of the largest connected fitness services globally, but there are reasons for skepticism.
Apple Fitness+ Expands Reach With Gympass Deal
Gympass has integrated with Apple Fitness+, meaning more than two million employees will have now access to the fitness subscription service.
Studio Pilates Helps Pregnant Women Stay Active
The Pilates franchise with locations in Brooklyn, North Carolina and Kentucky offers classes designed for pregnant women and new mothers.
CrossFit Names GoRuck as Official Apparel & Footwear Partner
GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull, which held that title between 2021 and 2023.
Apple Fitness+ Adds Golf Workouts, Super Bowl Halftime Tracks
Apple is as committed as ever to fitness and wellness, rolling out new golf workouts, a meditation theme and celebrity features.
CEO Corner: Lumos’ Dr. Biquan Luo Aims To Change Lives With Sleep Tech
LumosTech's sleep mask combats jetlag and helps professional athletes and everyday consumers alike get better quality shut-eye.
Hyperice Sues Therabody Over Massage Gun Patent Infringement
Wellness brand Hyperice alleges several products made by its rival Therabody infringe on Hyperice’s patented percussion massage technology.
The Fitness & Wellness Trends To Watch in 2024
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
CEO Corner: How Courtney Claghorn Grew Sugared + Bronzed Into a Winner
Claghorn started Sugared + Bronzed with just $500, growing it into the nation's largest sugaring hair removal and sunless tanning destination.
Product of the Week: Hyperice X Shoulder Modernizes Contrast Therapy
The Hyperice X Shoulder ranges from 35 degrees to 115 degrees Fahrenheit, providing users with on-demand contrast therapy.
