Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

woman works out in Alo gear

Alo Makes Its Digital Fitness Platform Free for Everyone

Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.

woman holds a medicine ball on a reformer at a Natural Pilates studio

Natural Pilates Is Coming to Upper West Side, Flatiron in NYC

The Los Angeles–based Natural Pilates will soon have four studios in New York City as it continues to expand nationwide.

How Lekfit Went From Garage Studio to Cult-Favorite Workout

Started out of Lauren Kleban's garage in LA, Lekfit now has tens of thousands of digital fitness subscribers and a brick-and-mortar location.

Kroma Reset Deluxe Cleanse Kit

Why Kroma’s 5-Day Reset Program Is a Superior Cleanse Alternative

Athletech News tried the 5-Day Kroma Reset – here's our honest review of the superfood-powered cleanse alternative.

The Best “Better for You” Treats to Survive the Holiday Season

We've rounded up some of the best healthy snack alternatives with no sugar, more protein and better ingredients that you can buy online.

Ultrahuman’s Smart Ring Can Now Monitor Respiratory Health, Detect Snoring

Ultrahuman’s new smart-ring feature set can detect snoring, coughing and breathing disturbances during sleep using audio analysis.

Ergatta's Endeavor game

Ergatta Launches Immersive Strategy Game, Its Most Ambitious Release Yet

Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.

woman wears an Oura Ring

Women Get More Sleep Than Men, but They’re More Stressed, Too, Oura Report Finds

Oura released its Year in Review report, which offers data-backed insights into global sleep, cardiovascular and step-count trends.

I Tried Equinox Hotels’ New BioRegenesis Facial, Created in Partnership With Dr. Robert Dorfman

ATN reviews Equinox Hotels' new skincare partnership with Dr. Robert Dorfman, which bridges spa-level treatments and clinical care.

man looks at his phone while wearing AirPods

AirPods Pro 3 Are On Sale: Why Apple’s New Earbuds Are Worth the Upgrade for Fitness

We tested out Apple's new AirPods 3 earbuds to check out the latest heart rate sensing feature, noise canceling & more – are they worth $249?