Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

conquer padel headquarters

Conquer Padel Pioneers Franchise Model for the Fast-Growing Sport

Conquer Padel is the first U.S. operator to introduce a franchise model for padel, with its flagship location opening in Tempe, Arizona.

Uni SoulCycle partnership

SoulCycle & Uni Partner to Introduce Sustainable Body Care in Studios

SoulCycle has introduced a new partnership with Uni in its studios across the U.S. and U.K. Beginning March 3rd.

google pixel watch

Google’s Pixel Watch 3 Gains FDA Clearance for Loss of Pulse Detection Feature

The tech giant’s watch has received clearance for a feature that can provide life-saving intervention Google has received clearance from […]

Maria Luque

Maria Luque on Changing the Conversation Around Menopause

The PhD hopes to empower women with the knowledge and tools they need to navigate menopause effectively For too long, […]

therabody compression boots

Product of the Week: Therabody RecoveryAir Pro

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

Venus Williams WeWard

Venus Williams Joins WeWard to Push Healthier Living

The tennis champion and entrepreneur has joined the gamification walking app as an investor and ambassador Tennis champion and entrepreneur […]

Floyd Mayweather Supplement Launch

Floyd Mayweather Enters the Supplement Game with 1O1

Famed boxer Mayweather has launched a collection of supplements to fuel performance Floyd Mayweather, who many call one of the […]

jane fonda supernatural

Product of the Week: Supernatural x Jane Fonda Workout Series

Through a partnership with VR fitness platform, Supernatural, Jane Fonda is embracing the latest fitness trend—virtual reality.

empty gym

Funxtion & EGYM Expand Partnership To Drive AI-Driven Gym Experiences

Digital fitness content platform, Funxtion, and corporate health innovation company, Egym, plan to drive AI-driven experiences.

Oura Ring Running

Oura Introduces Fertile Window Feature

Oura has introduced the Fertile Window feature to provide individuals with deeper insights into their fertility.