Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Man at Chelsea Piers fitness drinking Gainful products

Chelsea Piers Fitness Partners with Gainful to Introduce Personalized Nutrition On-Site

The collaboration brings Gainful’s tailored supplements into Chelsea Piers cafés, smoothies and member experiences.

closeup of soccer field

Ali Riley Partners with Mira to Advocate for Fertility & Hormonal Health Support in Women’s Sports

Soccer player Ali Riley has partnered with female health company Mira to shed light on the challenges female athletes face.

Remedy Place Meridian

Remedy Place Unveils Meridian: A Personalized, Data-Driven Approach to Self-Care

Remedy Place's new program provides quarterly biomarker testing and individualized plans aimed at making self-care measurable.

man wearing whoop device on wrist

Whoop 5.0, Whoop MG Launch To Redefine Health & Longevity

With medical-grade features, smarter insights and a focus on healthspan, Whoop's platform puts the science of aging into consumers' hands.

Momentous Maui

Momentous and Maui Nui Partner to Deliver Nutritional Impact and Community Support in Hawaii

The mission-aligned brands collaborate on a new product launch that channels consumer engagement into a measurable community benefit.

Balanced Body metro IQ reformer

Product of the Week: Can An At-Home Reformer Really Deliver Studio-Level Pilates? We Put the Balanced Body Metro IQ to the Test

Can A Foldable Reformer Really Deliver Studio-Level Pilates? We Put the Balanced Body Metro IQ to the Test.

Taryn Toomey The Class Founder

CEO Corner: How Taryn Toomey Built a Movement-Based Method

Taryn Toomey discusses how she transformed her personal healing practice into a global movement, The Class.

Oura Ring Metabolic Health

Oura Invests in Metabolic Health with New “Meals” & “Glucose” Features

Oura's new features offer holistic metabolic data, with the potential to transform the wearables landscape with nutritional insights.

woman doing Nordic Strong cross-country skiing-inspired workout

Nordic Strong Brings Scandinavian Fitness Concept to the US with Hamptons Pop-Up & New York City Studio

Nordic Strong will open a seasonal studio in Sag Harbor for the summer of 2025 and will launch a permanent location in NYC later this year.

CorePower Yoga Launches Initiative for Mental Health Awareness Month

CorePower The brand has launched “Live Your Power,” a nationwide campaign blending yoga, community, and mental health advocacy.