Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

HigherDose Red Light Mask

HigherDose Expands Red Light Lineup With Full Body Mat

HigherDose, the wellness brand and maker of popular red light devices, has introduced its most immersive therapy yet

runner runs on the street in bright-colored sneakers

Run Clubs Are Surging, Especially Internationally, New Data Shows

Run clubs are growing quickly as the social side of fitness continues to drive engagement, according to Strava's latest data.

University of Texas football field

Heart Health Brand Humann Gets On-Field Branding in Deal With Texas Athletics

The Austin-based maker of cardiovascular health supplements becomes the first brand to feature its logo on Longhorn playing surfaces.

A woman using a Hypervolt device on her leg.

The Best Labor Day Wellness Deals

From fitness apps to recovery devices and plant-based snacks, this year’s Labor Day sales will help you kick off fall healthier than ever.

Tone House

Tone House, Hone Health Partner To Merge Performance & Prevention

Tone House and longevity platform, Hone Health, are teaming up to deliver athletes both peak performance today and long-term health outcomes.

Caitlin Clark

Stanley 1913 Partners With Caitlin Clark on Hydration Collection

Stanley 1913 has teamed up with Clark for a multi-year partnership, debuting a signature hydration line launching September 3.

Gruns green gummy supplements

Celebrate National Wellness Month With These 10 Leading Brands

From immune-boosting IV drips to AI-powered nutrition platforms, these wellness brands will help you enter fall with new energy and balance.

Set Active

Set Active Expands Its Fabric Line With Luxform

Los Angeles-based activewear brand, SET Active, has introduced its first new fabric since 2024 with its new Luxform line.

Cody Rigsby headshot

Cody Rigsby’s Biggest Tips for Fueling Fitness Routines

Peloton star, Cody Rigsby, on his approach to nutrition, wellness and staying connected with millions of fans.

Mira Ultra4 at-home hormone testing device campaign

Mira Launches Ultra4, the First At-Home Hormone Monitor With Lab-Level Accuracy

The Mira Ultra4 offers real-time insights into cycle health, fertility and hormonal balance with precision once only found in clinics.