Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

people wear Omorpho vests
Equipment

Omorpho Introduces G-Vest Icon, a Fully Adjustable Weighted Vest

Omorpho has unveiled the G-Vest Icon, an adjustable weighted vest that expands on the brand’s MicroLoad technology for a customizable […]

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man laying in plunge air
Reviews

Is Plunge’s Air Inflatable Cold Plunge Tub Worth Buying? Here’s Our Honest Review

Is the Plunge Air inflatable tub worth buying? We tried the portable, space-saving cold plunge tub -- here's our honest review.

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Tech

Oura Signs Licensing Agreements With Smart Ring Rivals Following ITC Ruling

The Finnish wearable company has signed new agreements with RingConn and Omate, aiming to establish clearer intellectual property standards in […]

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entrance at Prenuvo's NYC location
Reviews

I Tried Prenuvo’s Enhanced Full-Body Scan With MRI & Bloodwork

ATN reviews Prenuvo’s Enhanced Screening, which combines a full-body MRI with bloodwork to create a complete picture of internal health.

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Tech

Oura Adds Long-Term Stress Tracking, Other Preventive Health Features

Fresh off an $11B valuation, Oura is rolling out updates including a "Cumulative Stress" measurement, along with a redesigned app interface.

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Megan Roup
Fitness Business

Megan Roup on The Sculpt Society’s Rebrand, National TV Campaign

The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.

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Joe Burrow in Alo gear
Fashion

Alo Taps Sports Stars To Drive Men’s Performance Gear

Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.

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Pvolve longevity bundle equipment
Longevity

Jennifer Aniston, Pvolve Launch Longevity Bundle Centered on Strength & Aging Well

Pvolve and Jennifer Aniston are introducing the "Longevity Bundle," developed in collaboration with the brand's head trainer Dani Coleman.

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Peloton's Robin Arzón participates in a Hyrox event
member exclusive

For Peloton’s Robin Arzón, Hyrox-Style Training ‘Is the Future’ of Fitness

Robin Arzón, Peloton's VP of fitness programming and a highly popular instructor, shares details on the brand's new partnership with Hyrox.

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Kristin McGee does a Pilates workout on a Tonal machine
Fitness Business

Inside Tonal’s At-Home Pilates Push Led by Kristin McGee

Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.

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