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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Chelsea Piers Fitness is adding a new 47,000-square-foot club in Manhattan's Midtown East, expanding its luxury fitness footprint.
Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
Hilton and Calm are debuting a new sleep story narrated by Paige DeSorbo as travelers increasingly prioritize rest and recharging.
Wearable adoption is soaring, and a new privacy bill, FDA pressure and consumer concerns are forcing brands to rethink data rules.
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Peloton is activating at the F1 Las Vegas Grand Prix with IRL classes, scenic content and equipment marketing across the Strip.
Skims has added fresh fuel to its global takeover plan, closing out a year where the brand is expected to exceed $1 billion in net sales.
UBS says longevity is the next big growth story, as aging, wellness and innovation merge into an $8 trillion global economy by 2030.
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