Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

Kristin McGee

Tonal Adds Celebrity Trainer Kristin McGee in Pilates Push

Kristin McGee joins Tonal as guest coach, expanding into strength training following the Tonal 2 launch and AI-powered Daily Lift workout.

Dua Lipa on a Frame Fitness Pilates reformer

Dua Lipa Joins Pilates Brand Frame Fitness as Co-Founder, Chief Creative Officer

Frame Fitness has named Dua Lipa co-founder and chief creative officer as the Pilates brand eyes standalone studios and hotel partnerships.

Echelon instructors Maribel Maignan and Adriel Solorzano

Echelon Revives Faith-Based Fitness Classes, Citing ‘Meaningful Moment’ in US

Echelon has relaunched its Sunday Soul faith-based cycling series, linking fitness with spiritual grounding after the death of Charlie Kirk.

New York’s Zero-Proof Festival Taps Into Record-Low US Drinking Trends

"Drinks With Benefits" will bring alcohol-free beverage brands to NYC as Gallup data shows U.S. alcohol consumption falling to historic lows.

Massage Brand Recruits Wellness-Loving College Ambassadors

The NOW Massage's Campus Collective college ambassador program enlists students to promote self-care in exchange for perks.

an interior image of a Perspire Sauna Studio

Perspire Sauna Studio Expands in NYC, SoCal & Other Key Markets

Perspire Sauna Studio is nearing 100 open locations following new multi-unit franchise deals in key coastal markets.

Oura Ring Gen 3 Heritage

Oura Sees Ring Sales Surge Amid Rumored $11B Valuation

Oura has sold over two million units in the past year alone and is on track for $1 billion in revenue in 2025 as the smart ring market booms.

CapStone Invests in Hoda Kotb’s New Wellness App

CapStone has joined as a backer of Joy 101, Hoda Kotb’s fast-growing wellness platform that's already landed $2 million in partnerships.

5 Lessons From Runningman for Fitness & Wellness Brands Looking To Grow

The Runningman Festival 2025 was more than a wellness weekend. It offers 5 key lessons for brands looking to level up.

CrossFit, Air National Guard Partner on Fitness Events, Education

CrossFit has named the Air National Guard presenting sponsor of the 2026 CrossFit Open, among other military-driven events and activations.