Tonal Adds Celebrity Trainer Kristin McGee in Pilates Push
Kristin McGee joins Tonal as guest coach, expanding into strength training following the Tonal 2 launch and AI-powered Daily Lift workout.
Dua Lipa Joins Pilates Brand Frame Fitness as Co-Founder, Chief Creative Officer
Frame Fitness has named Dua Lipa co-founder and chief creative officer as the Pilates brand eyes standalone studios and hotel partnerships.
Echelon Revives Faith-Based Fitness Classes, Citing ‘Meaningful Moment’ in US
Echelon has relaunched its Sunday Soul faith-based cycling series, linking fitness with spiritual grounding after the death of Charlie Kirk.
New York’s Zero-Proof Festival Taps Into Record-Low US Drinking Trends
"Drinks With Benefits" will bring alcohol-free beverage brands to NYC as Gallup data shows U.S. alcohol consumption falling to historic lows.
Massage Brand Recruits Wellness-Loving College Ambassadors
The NOW Massage's Campus Collective college ambassador program enlists students to promote self-care in exchange for perks.
Perspire Sauna Studio Expands in NYC, SoCal & Other Key Markets
Perspire Sauna Studio is nearing 100 open locations following new multi-unit franchise deals in key coastal markets.
Oura Sees Ring Sales Surge Amid Rumored $11B Valuation
Oura has sold over two million units in the past year alone and is on track for $1 billion in revenue in 2025 as the smart ring market booms.
CapStone Invests in Hoda Kotb’s New Wellness App
CapStone has joined as a backer of Joy 101, Hoda Kotb’s fast-growing wellness platform that's already landed $2 million in partnerships.
5 Lessons From Runningman for Fitness & Wellness Brands Looking To Grow
The Runningman Festival 2025 was more than a wellness weekend. It offers 5 key lessons for brands looking to level up.
CrossFit, Air National Guard Partner on Fitness Events, Education
CrossFit has named the Air National Guard presenting sponsor of the 2026 CrossFit Open, among other military-driven events and activations.