Ohana Growth Partners Acquires More Planet Fitness Gyms
Ohana Growth Partners expands its footprint with Planet Fitness club moves in Michigan and Wisconsin, bringing its total to 94 gyms.
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.
EoS Fitness To Launch EGYM’s AI Tech Across Its Clubs
EoS Fitness becomes the first major U.S. gym chain to launch EGYM Genius AI, a system that creates personalized workout routines for users.
The Athletic Clubs Sees Success With Outdoor Fitness Competition in NYC
The Athletic Clubs drew more than 500 competitors and spectators to its annual AC Games, showcasing NYC’s growing social fitness movement.
How Vuori Is Thriving in Women’s Activewear While Rivals Stall
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
Tonal Adds Celebrity Trainer Kristin McGee in Pilates Push
Kristin McGee joins Tonal as guest coach, expanding into strength training following the Tonal 2 launch and AI-powered Daily Lift workout.
Dua Lipa Joins Pilates Brand Frame Fitness as Co-Founder, Chief Creative Officer
Frame Fitness has named Dua Lipa co-founder and chief creative officer as the Pilates brand eyes standalone studios and hotel partnerships.
Echelon Revives Faith-Based Fitness Classes, Citing ‘Meaningful Moment’ in US
Echelon has relaunched its Sunday Soul faith-based cycling series, linking fitness with spiritual grounding after the death of Charlie Kirk.
New York’s Zero-Proof Festival Taps Into Record-Low US Drinking Trends
"Drinks With Benefits" will bring alcohol-free beverage brands to NYC as Gallup data shows U.S. alcohol consumption falling to historic lows.
Massage Brand Recruits Wellness-Loving College Ambassadors
The NOW Massage's Campus Collective college ambassador program enlists students to promote self-care in exchange for perks.
