The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Prime IV Hydration & Wellness added 53 locations in 2025 and enters this year with expansion on the roadmap as IV-therapy demand grows.
Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
From Telluride to Deer Valley, luxury ski resorts are investing in recovery amenities like saunas, cold plunges and oxygen therapy.
This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.
Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
SculptHouse has secured an investment from Jamie Weeks' Founders Row to expand its multi-revenue model to major U.S. markets.
Boutique fitness giant Solidcore will anchor the new 200E20TH building that's opening in New York City's Gramercy neighborhood.
World Gym is rolling out blood and DNA testing for members as it evaluates a possible U.S. stock listing in the future.
Willie Nelson’s THC drink brand Willie’s Remedy+ has raised $15 million and is set to roll out nationwide in retail.
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