How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.
Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
SculptHouse has secured an investment from Jamie Weeks' Founders Row to expand its multi-revenue model to major U.S. markets.
Boutique fitness giant Solidcore will anchor the new 200E20TH building that's opening in New York City's Gramercy neighborhood.
World Gym is rolling out blood and DNA testing for members as it evaluates a possible U.S. stock listing in the future.
Willie Nelson’s THC drink brand Willie’s Remedy+ has raised $15 million and is set to roll out nationwide in retail.
Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research.
New data from Noom suggests that people who put more effort into eating healthy and working out see the best results from weight-loss drugs.
Midi Health surpassed a $1 billion valuation following a $100 million Series D, highlighting increased capital flowing into women’s health.
Waz Ashayer, a popular Equinox trainer, has become the face of one of the world’s most recognizable fitness programs in P90X.
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