Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Peloton is activating at the F1 Las Vegas Grand Prix with IRL classes, scenic content and equipment marketing across the Strip.
Skims has added fresh fuel to its global takeover plan, closing out a year where the brand is expected to exceed $1 billion in net sales.
UBS says longevity is the next big growth story, as aging, wellness and innovation merge into an $8 trillion global economy by 2030.
IdentifyHer launches Peri, the a wearable that detects and decodes perimenopause symptoms using AI and biosensing tech.
JetSet Pilates and other boutique brands are merging fitness with luxury real estate, opening studios inside mixed-use developments.
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.
Active IQ’s new "Trust Your Trainer" campaign calls on social platforms to label qualified fitness professionals to help curb misinformation.
Sign Up to Our Newsletter
