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The Event Fitness & Wellness Owners and Operators Can't Miss.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Thrive Market's decision to stop selling booze reflects shifting consumer habits and creates space for a bevy of new non-alcoholic drinks
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
As fitness franchising becomes increasingly crowded, some entrepreneurs are flocking instead to nutrition-first concepts.
Zumba debuts Zumba + Lift, a new strength-focused class that combines resistance training with the brand’s signature music-driven energy.
Noom’s microdose GLP-1 program targets early metabolic risk and longevity, offering weight-loss drugs to adults with a BMI of 21 or higher.
Founded in New Jersey, SETS currently operates 15 locations in East Coast states, with plans to open roughly 10 additional studios.
Sharper Image is widening its definition of what wellness should actually support, designing tools that help people live well as they age.
Airbnb’s 2026 forecast shows wellness travel shifting toward nature, opening new opportunities for fitness and wellness brands.
Lululemon’s CEO transition and Q3 earnings report pushed shares higher, although the activewear giant has experienced recent struggles.
In a new study, getting less than seven hours of sleep per night showed a significant negative correlation with life expectancy.
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