Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
JetSet Pilates has opened a Miami headquarters after a 546% membership surge and will launch regional training centers starting in 2026.
Mori Trust acquired the building behind Equinox Hotel New York. Here’s how the sale impacts the wellness-focused luxury hotel.
Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.
BHRC's new flagship is centered on regenerative care, marking the brand's first major launch under Motivant as it prepares to scale.
Instacart and WellTheory are bringing nutrition benefits into autoimmune care, letting patients buy clinically recommended groceries.
Fabletics is opening a tech-powered flagship in Los Angeles with personalized fitting room tech and in-store community events.
At Eudēmonia Summit 2025, longevity and wellness move into the mainstream as thousands gather for expert talks and emerging health tech.
Function Health, the longevity-focused telehealth platform co-founded by Dr. Mark Hyman, is officially a unicorn.
HiiClub has landed inside Flannels’ Leeds flagship with a training, Pilates and recovery studio as the retailer pushes into wellness.
Hims & Hers has launched Labs, a subscription diagnostic service offering blood testing as consumers face rising healthcare costs.
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