Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Workshoppe is shaking up NYC’s luxury gym scene with sub-$200 pricing, nightclub vibes and an old-school training ethos.
Peter Stern identified strength training, wellness content and AI as key priorities as Peloton evolves its post-pandemic strategy.
Strength equipment maker Blk Box reported record FY2025 revenue of £27 million ($36M), up 35%, as the brand targets $100M within five years.
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
EGYM and Playlist have merged in a mega deal valuing the combined company at $7.5 billion, with $785 million in fresh funding.
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
Meta has halted new content for Supernatural amid layoffs, leaving loyal users questioning the future of VR fitness.
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Miami brand Alexis Lauren is scaling its luxury medspa concept through franchising as demand for non-invasive treatments grows.
Planet Fitness has a lot of competition in the low-price gym race, but it's keeping its foot on the gas pedal under new CEO Colleen Keating.
Sign Up to Our Newsletter
