Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
F45 Training has partnered with Bensussen Deutsch & Associates to create a new line of merchandise to be sold on its website and in studios.
Ice Barrel received a $265,000 investment from Mahlum, who also extended a line of credit worth $1.5 million to the cold therapy company.
Former "Friends" Star Jennifer Aniston will also advise Pvolve on its marketing, product and programming strategies.
Lululemon and Xponential Fitness are partnering to bring more digital workouts to Lululemon Studio, the athleisure company's app.
Kerry Williams will help transform the Myzone brand to better communicate the benefits of physical activity and heart-rate training.
The Gatorade Sports Science facility will serve as a hub for athlete research to bring new sports nutrition products to market.
OxeFit, a fitness tech company that uses AI and robotics to design smart strength training systems, has partnered with soccer star Harry Kane.
Life Time has introduced its newest luxury athletic club and co-working space in Beaverton, Oregon, located on the outskirts of Portland.
Myzone Premium enables gyms and other physical-activity facilities to host and broadcast live and on-demand classes for their members.
The indoor rowing franchise is holding a nationwide celebration at its studios on June 3 in honor of National Learn To Row Day.
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