Life Time Bringing 7-Court Pickleball Complex to NYC
Life Time is opening an indoor pickleball and high-end athletic hotspot in Penn 1, which is adjacent to Madison Square Garden in NYC.
Nike Pushes Further Into Fitness & Wellness With Launch of Well Collective
Nike will be adding over 1,000 global fitness trainers to lend expertise in creating content for fitness and wellness.
Men’s Activewear Brand Ten Thousand Raises $21M, Partners With Life Time
Ten Thousand, a menswear-focused training apparel company, impressively achieved profitability during the pandemic in April 2020.
Planet Fitness Signs Sponsorship Deal With Philadelphia Eagles
Planet Fitness will get prominent branding at Lincoln Financial Field, in TV and radio spots and on the Eagles' digital and social platforms.
Fhitting Room Returns to Roots With New York Sports Club Studio
Two more Fhitting Room - New York Sports Club locations will open this year in Philadelphia and Washington D.C.
Nautilus Plans To Raise $5M in Latest Move To Boost Cash Balance
Nautilus will sell over 4 million shares of its common stock or common stock equivalents to an institutional investor.
Sunlighten Combines Netflix & Red Light Therapy With New Smart Sauna
With built-in streaming and entertainment options, the mPulse Smart Sauna from Sunlighten combines the best of tech with wellness.
Zwift Takes Gamification to Next Level With Cycling Controllers
The new controllers bring Zwift closer to its goal of allowing riders to control their game directly from behind the handlebars.
Muscle Lab Using ChatGPT To Design Personalized Recovery Plans
Muscle Lab is leveraging AI like ChatGPT to offer its clients "dynamically tailored" experiences that evolve to meet their needs over time.
Beachbody Faces Class-Action Lawsuit Over Employment Practices
The lawsuit alleges that Beachbody exploited its California workforce, known as "coaches," by failing to pay them a fair wage.