Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Tonal's partnership with League One Volleyball addresses a growing need for strength-training programs for young athletes.
The deal, forged in partnership with Club Sports Group, signals Wahlberg’s first investment in his own F45 studios.
The Xponential Fitness brand is making its mark in the U.S. and overseas as consumers continue to embrace mind-body connection.
The Max Challenge and Farrell's Extreme Bodyshaping have joined forces under Fit Franchise Brands, supporting 87 locations in 14 states.
From interactive video to AI, fit tech companies Fortë and SweatWorks have joined forces to deliver brands a new-look omnichannel experience.
A changing societal landscape and increased loneliness in men have led to the rise of retreats and mental-health apps designed with males in mind.
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options.
Dr. B, a telehealth startup, drives more consumers to gyms and fitness classes by quickly unlocking pre-tax HSA/FSA funds.
In celebration of American Heart Month, CycleBar’s new strength class integrates cardio and strength in a single workout session.
Peloton's rebrand isn't yet going according to plan; a bike deal with the University of Michigan won't be replicated with other schools.
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