EGYM, Virtuagym Launch Member Management Integration
In a revenue-boosting move for gym operators, the two fit tech leaders have leaned into the benefits of open platforms.
Athleta Launches ‘Train’ Line for Intense Workouts
With its "Train" collection, Athleta is targeting women who work out hard with burpee and box jump-supportive fabric
Alter Launches DNA Fitness System, Smart Mirror
An ecosystem including DNA testing, a wearable and fitness mirror has hit the market to upend at-home health and wellness […]
Could a Slow January for Gyms Spell Trouble?
January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.
Celebrity Trainer Don Saladino on the ‘Magical’ Benefits of Halo Hydration
Saladino, who trains celebrities like Ryan Reynolds, believes Halo's electrolyte and caffeine-packed products are changing the hydration game.
Communal Wellness: Bathhouse Brands See Growth in US, Canada
Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.
Crunch Fitness Taps Pizza Hut Exec To Drive Franchise Growth
Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.
Top Fitness Equipment Makers Change With the Times
Execs from Life Fitness, EGYM, Concept2 and iFIT share their thoughts and predictions on the future of fitness equipment.
Femtech Startups Eye Postpartum Wellness as Growing Market
From expanded access to paid parental leave to an influx of tech platforms supporting new parents, the postpartum market looks promising.
Nike Goes All-In on Fitness & Wellness
Nike is expanding beyond training gear and diving feet-first into fitness and wellness, now launching its first-ever Nike Well Festival in London.
