About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

An arm with a Whoop band on the wrist.
Finance

Whoop Raises $575M at $10.1B Valuation, Abbott Joins as Investor

Whoop has raised $575 million at a $10.1 billion valuation, with Abbott joining as a strategic investor, signaling a move into preventive health.

•
people take a Pilates class
Finance

Xplor Rebrands Following Merger, Makes Eight-Figure AI Investment

Xplor Technologies has closed its merger with Clubessential Holdings, backing the launch with new branding and a big-time investment in AI.

•
Create Wellness supplements
Finance

Create Wellness Raises $20M, Setting Sights Beyond Creatine Gummies

Creatine gummy maker Create Wellness has raised $20 million in growth capital, backed by CPG investors including Mike Repole's family office.

•
Lancôme's new Absolute Longevity MD collection
Wellness

Lancôme Makes Longevity Skincare Play as Beauty Brands Embrace Wellness

Lancôme's Absolute Longevity MD brings longevity science to beauty just as wellness consumers demand more than a good feeling.

•
Knicks guard Josh Hart walking with rolling suitcase and backpack while holding an energy drink, dressed in black hoodie and green pants in a modern indoor setting
Nutrition

C4 Pushes Global Basketball Strategy as Energy Drink Market Heats Up

C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.

•
A screen depicting the variety of Les Mills apps following an integration with Zing Coach.
Tech

Les Mills Brings Its Group Workouts to an AI Fitness App

Les Mills is bringing its iconic group fitness classes to Zing Coach's AI-powered fitness app in a bold move.

•
Woman wearing a Mave Health wearable and beige jacket standing among multiple classical white marble bust sculptures.
Finance

The Next Race in Wearable Tech Is for Your Brain

Neurotech startups think your brain deserves a wearable, too. Investors are on board, investing in brands including Mave, Neurable and Somnee.

•
Tom Brady
Finance

Tom Brady-Backed eMed Raises $200M, Hits $2B Valuation

eMed, which named Brady as its chief wellness officer earlier this year, offers GLP-1s, at-home blood testing and clinical consultations.

•
A woman on a Pilates reformer wearing a Stakt vest.
Fitness

Stakt Expands Into Weighted Vests and a Bigger Fitness Vision

Stakt, the brand behind the viral foldable yoga mat, has launched an adjustable weighted vest as it expands into new fitness categories.

•
an image of BODI's new P90X supplements.
Nutrition

BODi’s P90X Launches Supplement Line

BODi has launched a P90X-branded supplement line featuring five products built around a proprietary ingredient blend.

•