Smoothie King Finally Embarks on Its Very Own Subscription
With the new subscription, you can craft your own Smoothie King drinks at home with 12 'purpose powders'' to build muscle, support...
REI Co-op Opts into Fostering More Outdoor Activity with New Initiative
The REI Co-op outdoor campaign includes brand new apparel lines & in-store/digital services to help consumers with running & health goals.
Pepperdine MBA Graduate Meisha Sherman Becomes Mindbody’s Chief People Officer
Meisha Sherman, who was a founding member of Pepperdine University Black Alumni Council, will be in charge of multiple verticals at Mindbody.
goop is Setting Sail in the Cruise Ship Business This Year
The nine-night goop at Sea cruise ship will depart from Barcelona on Sept 24, with stops at Provence, Nice, Santa Margherita, Florence,...
CEO Corner: Niki Leondakis Strives to Serve Others For Greater Good Through Yoga
Niki Leondakis tells Athletech News for our CEO/Founder Corner series, 'I landed here [CorePower Yoga] because I really believe in...'
New Balance Debuts The TRACK for State-of-the-Art Training & Competition
The TRACK at New Balance offers a 50K square-foot music venue, a sports research lab, a beer hall, and more.
Fiit Enters New Chapter with £1M+ Raised in Crowdfunding
Fiit is expected to attract more fundraising dollars and the interest of new users when the crowdfunding campaign ends near the end of April.
The IRONMAN Group & Wahoo Team Up to Take Over Connected Fitness
The partnership makes Wahoo the Official Technical Partner for all brands under The IRONMAN Group portfolio.
CEO Corner: Dr. Emily Splichal, the Mind Behind Naboso, Explains it All About Foot Health
Fortunately for Athletech News, Dr. Emily Splichal was more than willing to guide us through the origin story of her career and Naboso.
Peloton Guide is Here to Help You Strengthen Your Workout Goals
The first-ever connected strength product, the Peloton Guide makes use of a 12-megapixel 4K camera created to help users perfect their form.
