Fitness Business ATN Week in Review: Boutique Fitness Brands Push To Get More Men Involved Josh Liberatore March 15, 2026 Share on Facebook Share on Twitter Share via Email credit: Ground Picture/shutterstock.com This week, we break down why Pvolve’s decision to launch a men’s fitness class could speak to a larger incoming… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Artificial Intelligence (AI) ATN Pro ATN Weekly Boutique Fitness ChatGPT Healthcare Nofar Method Pilates Pvolve