ATN Pro Members Get the Playbook.
Member Q&A: Cutting acquisition costs with Jonathan Geller. Nov. 17.
Consider what someone needs to get started successfully: a clear introduction, a suitable first session, help choosing a class, or a plan for the first week
Mariana Tek data shows the warning signs of member churn can appear months in advance, giving studios more time to recognize changing behavior and strengthen engagement.
Client churn is a "silent killer" at many facilities. Here's what you need to know to tackle it head on.
Every August and September, members’ routines change, gym attendance drops and cancellations rise. But the back-to-school “churn cliff” need not be an annual inevitability.
As lead-to-first-visit conversion softens, retention data suggests the bigger opportunity for Pilates studios may be what happens after the client walks through the door.
Why one fractional CFO with nearly two decades of experience argues operators who make cancellation frictionless get better data, cheaper reacquisition and a brand advantage
In our monthly FitGrid x ATN benchmarking data dive, we tackle what the cycling modality needs to do to stay competitive.
In our monthly FitGrid x ATN benchmarking data dive, we tackle how the maturing Barre modality is evolving to attract new clientele.
ABC Fitness launches Click2Save to cut churn and help gyms amid shifting cancellation rules after a court blocked the FTC’s mandate.
Research shows emotionally connected members are three times more likely to stay—here's how to create those bonds
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