Wellness As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions Courtney Rehfeldt September 14, 2026 Share on Facebook Share on Twitter Share via Email credit: Othership As gyms make saunas, cold plunges and more part of the membership, standalone wellness concepts are betting that specialization and experience can keep them growing… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Data Gyms placer.ai real estate
