Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
Data from Placer.ai shows New Year's gym visits are up compared to last year and have remained elevated into mid-January.
Placer.ai data shows fresh-format grocers leading 2025 growth as affluent shoppers fuel a nationwide shift toward health and convenience.
New data from Placer.ai reveals how gym-goers are shifting habits in 2025, from visit frequency to income trends and peak-hour preferences.
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
From boutiques to big chains, fitness brands are driving foot traffic with innovation and member-focused strategies.
A new report from Placer.ai shows that traffic to Planet Fitness is growing, suggesting its price hike had minimal impact.
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