Patrick Mahomes Agrees to Equity Deal with Performance Tech Company Hyperice

Patrick Mahomes is on a winning streak. Days after the Kansas City Chiefs quarterback helped increase ESPN’s “Monday Night Football” […]

Gym Owner Blasts ‘Failed’ Stimulus, Warns Coronavirus to ‘Absolutely Destroy’ Fitness Sector

A fitness industry hammered by the COVID-19 pandemic is facing a prolonged recovery that will take a year or more, […]

ABC Fitness Solutions Unveils New Branding, Reaffirming Commitment to Holistic Club Management

Building on its foundation of leading revenue cycle management for the fitness industry, ABC Fitness Solutions is committed to deliver […]

11 Virtual Fitness Companies Vying to Compete with Peloton’s Winning Membership Model and Cash in on the At-Home Exercise Boom

Companies ranging from tech giant Apple to StretchIt — an emerging app dedicated entirely to stretching — are vying for […]

During COVID, Fitness Studio Owners Are Sweating the Dollars and Cents More Than Anyone Around

On September 2, six months after closing, over 100 NYC studio owners calling themselves the Boutique Fitness Alliance joined forces […]

The American Fitness Industry Lost 58 Percent of Its Revenue in 2020

Attorney General James Sues New York Sports Club and Lucille Roberts for Charging Illegal Dues and Prohibiting Consumers from Cancelling Memberships

NYSC and Lucille Roberts Charged New Yorkers Fees While Gyms Were Shut Down Due to COVID-19 By Failing to Honor […]

Fitness Influencers: The Amateurs Who Post ‘No Effort’ Workout Routines for Toned Abs, and the Professionals who Debunk Them

Fitness influencers share tips, diets and workouts online, using their healthy, beautiful bodies as examples. Promoting health is good, say […]

Everlast is Launching a New Streaming Fitness Service to Capitalize on the At-Home Fitness Boom

Everlast wants to become synonymous not only with professional fighters duking it out in the ring, but also with bringing […]

Denver-Based Sports Equipment Company Acquired for $454 Million

RiNo’s Boa Technology Inc. has been acquired by Compass Diversified for $454 million. Denver-based Boa Technology Inc., maker of sports […]

Endorphinz Releases Fitness Streaming Intelligence & AI Software

Software To Monitor, Manage and Provide Recommendations In Real-Time To Make Fitness Streaming Businesses and Gyms Smarter The Endorphinz team […]