Everlast is Launching a New Streaming Fitness Service to Capitalize on the At-Home Fitness Boom
October 1, 2020
Everlast wants to become synonymous not only with professional fighters duking it out in the ring, but also with bringing streaming fitness programs into American living rooms.
The 110-year old company — best known for its sport fighting apparel and equipment like boxing gloves and heavy bags — is launching a streaming fitness program in February 2021, according to Chris Zoller, Everlast’s vice president of marketing and product development. While still in its early stages, Zoller said the subscription-based membership program is expected to be available on desktop, mobile, and smart TVs at launch… READ MORE @ Business Insider