Everlast wants to become synonymous not only with professional fighters duking it out in the ring, but also with bringing streaming fitness programs into American living rooms.
The 110-year old company — best known for its sport fighting apparel and equipment like boxing gloves and heavy bags — is launching a streaming fitness program in February 2021, according to Chris Zoller, Everlast’s vice president of marketing and product development. While still in its early stages, Zoller said the subscription-based membership program is expected to be available on desktop, mobile, and smart TVs at launch… READ MORE @ Business Insider
