What One Growth Story Reveals About FIT House of Brands’ Trajectory
A franchise success story shows how F45 Training and FS8 are redefining what sustainable growth looks like. Seven years ago, […]
Thrive Market’s Alcohol Exit Signals Big Wellness Retail Trend
Thrive Market's decision to stop selling booze reflects shifting consumer habits and creates space for a bevy of new non-alcoholic drinks
Young People Are Driving a Surge in Triathlon Sign-Ups
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
Playtomic Raises $6M in Community Funding as Racket Sports Surge
Over 4,600 new investors contributed to Playtomic's fundraising, which will amplify its global expansion and operational capacity.
The Best Products To Try From This Year’s Most Popular Wellness Brands
Tru Niagen and Barebells were among the most popular wellness brands online – see the full list and bestsellers to try.
Healthy-Eating Franchises Are Gaining Ground Amid Wellness Boom
As fitness franchising becomes increasingly crowded, some entrepreneurs are flocking instead to nutrition-first concepts.
Zumba Launches Music-Driven Strength Training Class
Zumba debuts Zumba + Lift, a new strength-focused class that combines resistance training with the brand’s signature music-driven energy.
Founders Row Makes First Investment, Taking Minority Stake in Hot Box Pretzels
Jamie Weeks-led Founders Row has made its first minority investment, backing direct-to-consumer snack brand Hot Box Pretzels.
I Tried Equinox Hotels’ New BioRegenesis Facial, Created in Partnership With Dr. Robert Dorfman
ATN reviews Equinox Hotels' new skincare partnership with Dr. Robert Dorfman, which bridges spa-level treatments and clinical care.
Weight Watchers Goes All-In on GLP-1s With App Overhaul
The new Weight Watchers app combines GLP-1 prescriptions with personalized nutrition tools, coaching and strength training offerings.
